The term "Red Sleeve" stems from Bai Juyi's poem "The Red Knit Weaving Akira," which is a damascene embroidered by the great poet Bai Juyi when it was in Hangzhou. Named the "Red Sleeve" as the brand name of ladies, it means that we have to inherit the traditional culture of Hangzhou, combined with the new trend of the times, for contemporary women to design a "fresh, elegant and romantic" fashion.
The "red sleeve" English name "Hope Show" is a hope and show, indicating a better future of the red sleeve brand. Brand Design Director won the "Top Ten Designer Brand" title, red sleeves brand 2001,2003,2005, three consecutive times by the Hangzhou municipal government as "Hangzhou Top Ten women's clothing brand."
HOPESHOW implies the hope and display of the brand, the development and design of the product based on the lifestyle knowledge of 25-35 year-old female urban-knowledge women and the lifestyle of such people. Designers often go abroad to gather the wind in the trend of combining local culture, designed elegant style, fashion. Fabric and more environmentally friendly cotton wool-based. Color, the red sleeve in addition to the company's unique red series as the basic popular color, each quarter will be launched four main colors, the overall color gives a person with elegant, stylish feel. The HS Collection, launched by the company in 2008, is targeted at urban women in their 30s and 40s. Red sleeves brand price positioning: Mid-priced light Mature women. Market positioning: A type of city's main women's walking street or two types of shopping malls, B / C-type city's main women's walking street or a type of shopping malls.
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