China's shoe enterprises renew their own innovation and start a new situation

Innovation is the need to stimulate people's thinking, and use knowledge and skills to make it an actual product, system or process, which is a complete system operation, and the most important part of this is the people. For the enterprise, employees are the best innovators. Through the creativity and imagination of the employees, they collect innovative ideas, including production methods, product services, marketing strategies, etc., to conduct further feasibility analysis and research. These fantastic ideas were put into practice and an independent and independent innovation was born.

Of course, companies need to communicate and establish this innovative spirit from the bottom up, and lay the foundation for the innovation's substantiveization by cultivating and improving the employees' comprehensive quality. And regardless of the success of innovation, companies must give encouragement. , advocate the courage of innovation. If a company has more innovative employees, it can go further and further along the path of sustainable development.

Throughout the ages, innovation - this powerful force has always promoted the rapid development of the entire social civilization, from ignorance to Kaihua, from backwardness to progress, and endless innovation has created one after another glory. Today, in the fiercely competitive economic market, innovation has become a magic weapon for game companies in major industries. As long as you control the strong chess pieces, you can take absolute advantage. With the introduction of new brand products and marketing methods in the business sector, corporate competition has entered a hot-spot, and the tense survival pattern has led to more unique and innovative ideas emerged as the key force to promote the transformation and upgrading of the industry.

Nobel Prize-winning economist Phelps spoke in China recently. He pointed out that the rapid development of the U.S. economy has benefited from rapid innovation. From the 1870s to the 1970s, U.S. innovation was not interrupted. It was during the Great Depression that the United States continued to rely on the power of innovation to maintain a small increase. However, with the outbreak of the US financial crisis and the emergence of the European sovereign debt crisis, Western economies may face enormous obstacles to development and innovation results will be reduced. Phelps believes that Chinese companies must seize this period of opportunity. The stage of pursuing profits and avoiding harm to self-innovation has inspired the United States to inspire local innovation to grow in a good and fast manner.

In the shoe market where the fittest is eliminated, the contest between shoe companies continues to escalate. The insatiable products provide consumers with diversified choices, but also aggravate brand frictions and conflicts, and various problems are gradually highlighted. Increasingly serious homogeneity is a common problem in the industry. Product attributes, marketing promotion and other aspects follow the trend, which eliminates the spark of innovation in competitive collisions. Those indifferent shoe companies blindly copied the brand of the opponents in the cottage. , Strategy, but it can be full, it also destroyed the enthusiasm of shoe-making innovation, shoe-making industry suddenly into a vicious competition. Now under the oppression of multiple operating challenges such as rising costs and sluggish markets, Chinese shoe companies that have suffered from their backs and bounds are undoubtedly aggravated, and innovation has become an imperative task. Either relying on innovative forces to achieve transformation and upgrading, occupy a favorable market position; or maintain the inertia of the status quo, ignoring the importance of innovation, or be depressed or precarious.

It is true that brand shoes companies that want to have a place in the market will use innovation as a core component of their strategy, making it a powerful competitive advantage. Nowadays, more and more shoe enterprises have embarked on the track of innovative development and achieved remarkable market performance. This shows that innovation is indispensable for companies. In the eyes of Chinese shoe manufacturers, innovation has been simply introducing foreign advanced technological processes and institutional equipment. This innovation in foreign markets can indeed bring about a certain degree of development benefits, but from a long-term perspective, this is not only Need to spend a lot of money, but also can not ensure that innovation is irreplaceable, while shoe companies are passively waiting to accept foreign innovation, these are unfavorable factors. Therefore, shoe enterprises need to transform foreign innovations into intrinsically independent innovations. Only in this way can they actively and timely use innovative achievements to grasp the market's dominance.

Phelps emphasized that the reduction of Western innovation is precisely the opportunity of China. What China needs at present is localized independent innovation. This will not only retain its reputation as a “world factory” in China, but also help China become a world leader. innovator. Chinese enterprises still need to make greater efforts on this innovative road. As the leading footwear manufacturing industry, the footwear industry must establish an excellent model role model and call for shoe companies to cultivate independent innovation spirit and create new markets with new competitive advantages. The situation, with a strong brand strength in the vast market surprising surprise!