[China Glass Network] Network marketing based on the network has also become an important part of the overall marketing strategy of many enterprises. Irrelevant product size, quantity, and product use, network marketing based on the Internet has become a trend, but also penetrated into every industry, of course, including the machine tool industry.
The enterprise portal can be considered as a more popular means of network propaganda, and it is also easier to operate. A comprehensive corporate website is a relatively straightforward window for users to understand the company and products. In some sub-machine tool areas, some sales people do not need to spread the net in order to expand the user base. For example, the production of honing machines is known as the new wave in Zhejiang. With the help of network publicity and other channels, sales staff sit at home and wait for customers to come to the door.
Of course, the function of the network is not only the same. For example, uploading and processing video can make the audience feel the processing charm of the product more intuitively; using instant messaging tools, the distance from the user can be narrowed, and the service can be provided more conveniently and quickly; Allow users to purchase products without leaving home; provide online software including mobile phone plug-ins, and facilitate the selection of processing parameters and calculations. All of this is aimed at brand promotion and sales expansion. Although it lags behind other industries, some machine tool companies have begun to keep pace with the trend.
Although online shopping is no longer a newcomer, in the machine tool industry, which is dominated by cool-toned products, online malls or e-commerce solutions are only rare. However, compared to the large machine tools, supporting products such as measuring instruments and tools are more likely to make a difference in this respect.
Sandvik Coromant has a complete e-commerce solution that provides fast and personalized online services, and B2B services enable automated transactions and archiving of critical business (such as order placement, order confirmation, issue and ship order); With ShopOnline, you can order standard products and check prices, stock availability, delivery times, order status, orders and records. At the same time, the program can also provide 2D, 3DCAD reference drawings and other product technical information, through the relevant links users can get the cutting parameters and the combination of the blade and the body.
Hexagon opened the online measurement mall in 2011 to provide customers with high quality, convenient and fast service. The mall meets the fast-paced, personalized and affordable purchase requirements of modern customers, through special products, monthly products and routines. Three modules of goods make up for the shortcomings of customers in the regular channel purchase. In addition to all probes and probes that can be delivered to the same day, Hexagon Online Metering Mall will also focus on the individual needs of customers in the measurement system: including various types of advanced training. , training manuals, measurement books, etc.; special goods section will always provide additional surprises to visitors through price concessions and various promotions.
In addition, the application of mobile phone plug-ins is closely following the trend of the Internet era. Sandvik Coromant and Isca and other tool companies have launched their own online application plug-ins for mobile phones and tablets, which makes handheld portable computing tools It is possible to optimize the cutting parameters anytime and anywhere at the processing site.
Network brand promotion program Nowadays, Weibo, which is easy to operate and has convenient information release, has become a new trend in the network era. The number of Weibo in machine tool enterprises in the industrial field is gradually increasing, although there is no success in Weibo marketing yet. Case, but I believe that in the near future, the Weibo marketing case of machine tool companies will come into being, we will wait and see.
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