Kaisheng Home Textiles - Opportunities in crisis

In 2012, this so-called "home textile crisis year" is about to pass. In this year, home textile companies have also made many adjustments to deal with this. Li Gang, deputy director of Kaisung Home Textiles Brand Development Center, was interviewed by the reporter and explained in detail all the work and changes that Kaisheng Home Textiles has done in brand development work during the year.

The overall promotion of the image of the sixth generation of Kaisheng Home Textiles 2012 can be said to be Kaisheng's innovation year, first reflected in the design. The design team composed of elite graduates such as Tsinghua University, Peking University, and Luyuan University, through the integration and integration with Kaisheng Home Textiles style, gradually developed through the previous years, and finally created distinctive products, especially the flower series. The advantages of the Venice series have become increasingly apparent. The above series have become the flagship products of Kaisheng.

With the launch of the sixth-generation terminal image, Kaisheng has shown people a new look and promoted and transformed the stores nationwide. It is expected that it will be completed by May next year. The brand-new image it brings will reflect the fashion of Kaisheng brand. Elegant, classic and distinctive style.

Four positive measures were adopted to respond to the crisis. On July 30th, 2012, in order to implement the company's overall strategic layout and planning, and give full play to the market competitiveness of the “systematic brand strategy”, Kaisheng Home Textiles established a brand development center to lead its colleagues as interested people. The people who joined Kaisheng Home Textiles provided comprehensive assistance to expand the brand channel and scale. Separately, brands such as Kaisheng, Charm, Dini, etc., will be independently invested and concentrated to attract investment. This will not only increase the investment effect, but also effectively increase the success rate.

While promoting internal strength, Kaisheng Home Textiles also focuses on improving the quality of new franchisees. The new franchise stores are regularly opened at the company's headquarters every month. The “New franchise special training camp” training for franchisees, store managers and shopping guides covers the production process, process, fabric basic knowledge, company culture, shopping guide, store operation management In many aspects, different courses are designed for different positions. This centralized, targeted training has greatly improved the operating capacity and survival rate of new stores. Because only by understanding the home textile industry and knowing the brands they run, can they be able to operate better.

“360° housekeeper” service has achieved remarkable results in the operation of the new store. Many new franchisees are “outsiders” operating across industries. The reason why the Kaisheng brand is selected is to look at the 360° steward-style service provided by China Kaisheng. From the site selection, talks about rent, decoration, display, recruitment, training, opening, and later operations, all aspects of the new customer guidance, greatly reducing the new franchisee's operating difficulties. Comprehensively increase the profitability of new franchisees!

For the franchisees who want to open more than 200 square meters, Kaisheng has launched the concept of “Kaisheng Home Pavilion”. That is, combining a sub-brand of Kaisheng, put forward a big home concept. Multi-brand operations can take into account the tastes of all levels, prices, and styles of consumers. This brand-new home building model has been promoted throughout the country, and a number of sample stores have been set up to open.