Recently, the annual most innovative international fashion clothing and apparel exhibition WHO'SNEXT (who is the next one) was officially held in Paris, France. In this WHO'SNEXT, the local designers ZUOAN left bank apparel high profile debut, becoming the only representative of China's fashion brand. For the successful exhibition, CEO and chief designer left Jinshan Hong Jinshan this attributed to the brand has always insisted on the "original" and "green" concept and brand international development strategy. It is learned that the WHO'SNEXT (who is the next one) fashion show since its inception in 1994, known as the "international fashion trends laboratory", which brings together representatives of urban style, internationally renowned, full of creativity, High-end fashion brand, is one of the international authoritative fashion trade show, gathered in all countries in the world merchants. The end of 2010, the left bank apparel through the China Fashion Designers Association, submitted the relevant application information. In the end, with two rigorous reviews, the left bank stood out from the dozens of Chinese apparel designer brands that submitted applications. The exhibition, WHO'SNEXT fashion show organizers opened a separate central booth, the participating brands in the country selected this year's most representative products, 2012 color and design trends released. On the left bank of the apparel was successfully selected, showing its concept of environmental elements loaded - all-snake-grain men's suits, T-shirts made of corn fiber, as well as the use of recyclable mineral water bottle secondary production of polyester fiber fabric clothing, The most environmentally friendly natural colored cotton clothing. "The left-bank Dress hopes to arouse people's love of nature and their harmonious resonance with the concept of 'low-carbon life' through this special form, precisely in line with the trend of the current international fashion trends." . Will fully explore the international market debut Paris, Hong Jinshan admitted that this is also to solve many problems: What is the real demand in the international market? Left Bank apparel product style, the quality standard is suitable for the international market? Into the international market which sales model should be used ... ... And the grand occasion of the exhibition site to answer all the questions of Hong Jinshan. "Few days, I feel European buyers prefer a distinctive, good fabric and design concept of the brand, while the left bank apparel, just have these characteristics." Hong Jinshan introduction, four days of the exhibition site and several Merchants reached the intention of international agency cooperation, left bank will start after the show to carry out further cooperation and negotiations, is expected by the end of October will be held in China signing ceremony of cooperation. And more than the intention to make the transaction even more exciting Hongjinshan merchants left bank comments and suggestions. "They pointed out that the product plate is currently the Asian plate type, while the French market, the emphasis on the Italian plate type.In addition, the design details should also be added to the international elements, not too 'Oriental', so more easily by the European market Accept these opinions are very valuable. "Hong Jinshan also said that the left bank will be exhibiting for three consecutive years WHO'SNEXT. "Through continuous exhibitions, we hope that international buyers and customers can better understand and agree with the costumes on the left bank. In addition, after returning to China, we will set up the International Trade Division of the left bank specializing in the apparel industry for the first time and independently expand the international market. Europe, the United States and Japan. "
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