Good news that the magpie magpie, its "gold list title" and other moral meaning "hi culture" in China is very market. Therefore, the good news bird brand promotion in the first half of the year to conduct an overall upgrade, through the new slogan, promo, the official website of the community and the official microblogging and other ways to create good news bird "hi culture", the final result is remarkable. In the first half of this year, the good news bird operating income of 732 million yuan, up 56.5%, operating profit of 110 million yuan, up 72.56%, net profit attributable to shareholders of 92.65 million yuan, up 65%, corresponding to the basic earnings per share 0.16 yuan. At the same time, good news birds announced the third quarter is expected to net profit growth of 40% to 60%. The hippie bird is a joint venture established by three Wenzhou private garment enterprises in 1996. The semi-annual report shows that in the main business, the top four are tops, trousers, T-shirts and shirts, accounting for 78.10% of the total; the four businesses Of the gross profit margin is more than 50%, mainly in the face of domestic sales in China, the overall operating conditions are better than the export-oriented garment enterprises, brand effect larger. Huatai Securities believes that the good news bird gross margin continues to rise, the cost slightly higher. Mainly due to the continuous price hikes of the company in recent years, it has been accepted by the terminal consumer market. The gross profit margin of products has been gradually raised. The gross profit margin of the first half of the year continued to increase by 4.76 percentage points. Sales increased by 0.67 percentage point as a result of increased marketing efforts. Management fee rate increased by 1.72 percentage points mainly due to the increase in maintenance expenses, labor costs and R & D expenses of San Jieluo . However, San Jie Luo casual wear market is rapidly developing, but also in line with the development trend of the entire industry. As a traditional trader, the overall business performance of the good news bird is slightly better than that of its peers. It has increased investment in customer relationship management, provided richer VIP activities and services, and pledged its brand image. In terms of channels, the Company implemented regional market expansion plans and insisted on opening big stores while promoting the strategy of regional giants. In the first half of the year, 44 outlets of newly opened hippos and 31 stores of San Jero. The steady expansion of channels and continuous improvement of product prices have resulted in the rapid growth of performance. In addition, the self-reported bird raised the "second pioneering" ideas, continue to strengthen the support for the franchisee, the newspaper shows that "good news" and "San Jeronimo" number of stores 759 and 172, an increase of 11.8% and 57.8%; terminal operating a total area of ​​136,000 square meters, an increase of 24.77%; same store sales growth of about 20%. On the sales revenue target, Good News Bird plans to double its revenue in the next three years. The main way to grow is to speed up the pace of store expansion and multi-brand, multi-series. However, the reality of the apparel industry is that consumers' loyalty to the brand is rapidly declining, and many brands are facing the problem of brand aging (the situation of women's clothing is more prominent). For instance, men like Shunmei and Rossini, Exceptionally, the company prepares in advance by nurturing a new brand and extending the series to extend the existing brand aging issues that may arise for future companies. One of the main measures to prevent the aging of the brand is to use the brand extension strategy. The advantage is that the brand identity and brand preference formed by the long-term accumulation of consumers can be utilized to continuously create new brands and prolong the life of the brand. The current good news bird through acquisitions, equity participation has been some new brand agency and management rights, the future of this process will continue, the choice of the subject is still mainly in the men's field they are good at. Multi-series, mainly lies in the horizontal extension of the brand, such as shoes business, women's business. In addition, although the good news bird listed only four years, but the good news bird has been selected for the 2011 "TZ50", indicating that the company's performance for three consecutive years of profitability and are willing to dividends, 2008-2010 bonus distribution rates were 15.30 %, 11.41%, 10.54%. Good news that the magpie magpie, its "gold list title" and other moral meaning "hi culture" in China is very market. Therefore, the good news bird brand promotion in the first half of the year to conduct an overall upgrade, through the new slogan, promo, the official website of the community and the official microblogging and other ways to create good news bird "hi culture", the final result is remarkable. In the first half of this year, the good news bird operating income of 732 million yuan, up 56.5%, operating profit of 110 million yuan, up 72.56%, net profit attributable to shareholders of 92.65 million yuan, up 65%, corresponding to the basic earnings per share 0.16 yuan. At the same time, good news birds announced the third quarter is expected to net profit growth of 40% to 60%. The hippie bird is a joint venture established by three Wenzhou private garment enterprises in 1996. The semi-annual report shows that in the main business, the top four are tops, trousers, T-shirts and shirts, accounting for 78.10% of the total; the four businesses Of the gross profit margin is more than 50%, mainly in the face of domestic sales in China, the overall operating conditions are better than the export garment enterprises, brand effect larger. Huatai Securities believes that the good news bird gross margin continues to rise, the cost slightly higher. Mainly due to the continuous price hikes of the company in recent years, it has been accepted by the terminal consumer market. The gross profit margin of products has been gradually raised. The gross profit margin of the first half of the year continued to increase by 4.76 percentage points. Sales increased by 0.67 percentage point as a result of increased marketing efforts. Management fee rate increased by 1.72 percentage points mainly due to the increase in maintenance expenses, labor costs and R & D expenses of San Jieluo . However, San Jie Luo casual wear market is rapidly developing, but also in line with the development trend of the entire industry. As a traditional trader, the overall business performance of the good news bird is slightly better than that of its peers. It has increased investment in customer relationship management, provided richer VIP activities and services, and pledged its brand image. In terms of channels, the Company implemented regional market expansion plans and insisted on opening big stores while promoting the strategy of regional giants. In the first half of the year, 44 outlets of newly opened hippos and 31 stores of San Jero. The steady expansion of channels and continuous improvement of product prices have resulted in the rapid growth of performance. In addition, the self-reported bird raised the "second pioneering" ideas, continue to strengthen the support for the franchisee, the newspaper shows that "good news" and "San Jeronimo" number of stores 759 and 172, an increase of 11.8% and 57.8%; terminal operating a total area of ​​136,000 square meters, an increase of 24.77%; same store sales growth of about 20%. On the sales revenue target, Good News Bird plans to double its revenue in the next three years. The main way to grow is to speed up the pace of store expansion and multi-brand, multi-series. However, the reality of the apparel industry is that consumers' loyalty to the brand is rapidly declining, and many brands are facing the problem of brand aging (the situation of women's clothing is more prominent). For instance, men like Shunmei and Rossini, Exceptionally, the company prepares in advance by nurturing a new brand and extending the series to extend the existing brand aging issues that may arise for future companies. One of the main measures to prevent the aging of the brand is to use the brand extension strategy. The advantage is that the brand identity and brand preference formed by the long-term accumulation of consumers can be utilized to continuously create new brands and prolong the life of the brand. The current good news bird through acquisitions, equity participation has been some new brand agency and management rights, the future of this process will continue, the choice of the subject is still mainly in the men's field they are good at. Multi-series, mainly lies in the horizontal extension of the brand, such as shoes business, women's business. In addition, although the good news bird listed only four years, but the good news bird has been selected for the 2011 "TZ50", indicating that the company's performance for three consecutive years of profitability and are willing to dividends, 2008-2010 bonus distribution rates were 15.30 %, 11.41%, 10.54%.
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