August 2, NBA champions Jason Kidd general new champion, with the backboard madman Kevin Love, defensive masters Shaun Battier, creative dunk king Javier McKee, third king Dorell · White, rockets rookie Patrick Patterson and a total of six other players fell to the capital, jointly opened the "championship partners - 2011 Olympic NBA star China line" magnificent curtain. Although the NBA came to a halt after the season's championship came out, Yao Ming, NBA's "Great Wall of China," officially announced his retirement, but no matter how attractive the basketball is. Kidd also won the championship, Kidd as the Chinese sports brand Pick spokesman, as one of the PEAKTEAM, so that "2011 Pick NBA star China line" much anticipated. Obviously, Pick NBA China has more than just an interactive activities, but has become a platform to meet the dream of fans and stars platform and brand. Focus on basketball achievements brand myth "In China, basketball has become the undisputed first movement." From the famous British "Guardian" survey showed that: "Now China has a total of 300 million basketball population." In recent years, basketball In China to achieve the vigorous development, the reason, Yao Ming naturally contributed, at the same time we also see some Chinese brands shine in the international basketball market, which is worth mentioning that is Pick's NBA marketing. Peak and basketball have a very deep origins, from helping the "Bayi team" to win the Australian women's basketball team to win, from Serbia to Iraq, Si Si Cup to the NBA, Pick has always been to basketball as the core, along the internationalization and professional development Route, actively tackling the NBA, FIBA ​​and other top international basketball events, organizations. As the NBA's official marketing partner in China, Pick achieved a monopoly on this international basketball resource. Currently, 15 players are wearing the Olympic basketball boots active in the NBA arena, covering all positions on the court to form a gorgeous "PEAKTEAM" squad. Peak organizes "PEAKTEAM" every year to promote basketball culture in China. Starting from the first Olympic star China tour in 2006 up to now, Peak Star China has gone through five years. The star lineup has expanded from the original Battier to the present Many superstar gathered, insiders believe that, in terms of star strength, star size or the number of tour cities, the Olympic star China has grown into China's most influential NBA Basketball Carnival. Over the years, the professional quality and individualized design of Peak products have won the unanimous approval of the international market. The products are sold to more than 80 countries on five continents and become the champion of many champions and champions. Choose to become one of the most influential international basketball equipment brands. Peak international strategy of the first phase, "international resources to feed the domestic market," has achieved remarkable success, the successful harvest of the concept of international brands brought about by the commercial value. Peak annual sales in 2010 increased by 37.3%. According to the statistics of the 19th China Market Commodity Sales, Peak ranked the first place in the market share of "basketball shoes" in 2010. With the expansion of domestic sales channels and the establishment of US subsidiaries, Pick's internationalization strategy, just as expected, turned to "international resources to support the international market." As we all know, the internationalization of the brand is the only way to achieve long-term development of the brand, but also the market situation. As one of the most dynamic economies in the world, China's consumption potential is beyond doubt. With the label of a major sports nation, China has become a fertile land for "gold rush" such as international brands, international talents and international capital. The ever-changing market structure, then Adi, Nike and other international brands into the strong, to the domestic sports brand has brought some impact and incentives. In the face of the growing importance of brand power in the overall competitiveness, many brands compete more closely with the resources of international sports superiority as a way to increase their brand value. Pick from which come out on top, perhaps a little bit of luck, more importantly, a clear brand positioning and effective promotion strategy. Major achievements in the field of basketball make the Peak brand achieved rapid development, with basketball as the core, Peak began to focus on the development of tennis, football, running and other sports fields. Based on the international market, thanks to the resources of the world's top tournaments, the support of state policy and the active support of the capital market, together with the market vacancy left by competitors, Peak is steadily moving forward towards the world famous brand. Competition upgrade China line to strengthen the sphere of influence In 2011, this PEAKTEAM will Beijing as a starting point, went to Guangzhou, Shenzhen, Nanjing, Wuhan, Shenyang, Taiyuan, Shijiazhuang, Changsha and other cities in more than 20 close interaction with fans, and the majority of basketball Fans share NBA basketball culture feast. Since the first Olympic star China tour held in 2006, the star team is not only a star-studded star, but also touring cities from the first-tier cities such as "Bei Shang Guang Shen" to the third-tier cities such as Chengde, Jiaozuo, Xiangyang and Putian. A highlight of China's trip. On the surface, this is Olympic Thoughtful to the fans, but if we combine the current market competition situation and industry dynamics, it is another clue. Nike, Adidas large-scale planning to enter the domestic sports brand has an advantage in the second and third tier markets, Chinese brands have also joined them to start a new round of staking area, Peak earlier announced in 2011 will add 800 domestic sales outlets, so that Total outlets more than 8,000. The insiders believe that the changes in China's line of walking actually show that Pick's carding of its own channel system is the disguise of the future market expansion. Prior to industry analysts said, including a large number of domestic brands, including Peak are expected in the next five years to reach 10 billion yuan turnover scale. From the first half of the performance point of view, Pick and other local first-line brand is still in the upward trend in performance. Peak disclosed that the orders for spring 2012 orders increased by 20.2% from the same quarter of 2011; same-store sales for the second quarter ended June 30, 2011 increased by 12.2% as compared with the same period last year. Team Faith Cooperation Core Competence Peak's professional design team provides the players with the foundation to become the champion team. In the design concept of 2011, there are five different concepts of "gold, wood, water, fire and soil" , Just Yang and soft, full of vitality, the use of color is more stylish, soft, crisp, it seems to bring the wings of the dream, to reduce the damage caused by the movement, each pair of shoes are used light, thin the most Technical content of the material, improve the skills of clouds, but also extend the player's sports life. Kevin Love said: "Peak gave us a stronger team idea, making us a champion partner." Yes, accompanied by all the way, the achievement of a dream of a champion, crowned the honor of the champion.
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