Gobang Goobgs Apparel uses segmented marketing strategies to operate the market

Market segmentation, target locking

An important reason for the success of Gubang Women's Brand is that their market segmentation strategy is properly chosen. When most brands place their products in the fierce competition of young people, Gubang Apparel aims at the backbone market of middle-aged white-collar workers. The design, marketing network, and image design all contribute to the article, which has also won the favor of consumers in this age group.

Gubang Goobgs Clothing Gubang Women

Gubang fashion women's wear segmentation marketing strategy to operate the brand market, 30-45-year-old female consumer age, pay attention to the need for proper and beautiful clothing, but the traditional concept of clothing and body restrictions, will block them In addition to fashion and fashion brands, they are exactly the strength of consumer groups.

In China's clothing market, Gubang Women from Paris, France, merges Chinese and Western cultures into the brand connotation and seizes a place in the domestic women's apparel industry with its accurate target market position. The Gubang brand spent its color without the whistle, the price was high and not expensive, but the cut was not tight, but it was completely aligned with the "appetite" of this group of consumers. Persistent persistence has gained persistent support. Gubang Women has attracted a large number of loyal customers around the market. Fixed customer spending supports its market position. No matter how bad the market environment is, there is no change in the customer's support. rain.

Integrated marketing, comprehensive upgrade

GOOBGS originates from France and pursues an independent and elegant temperament. Always adhering to the modern, urban style of elegance, fashion, and perfect quality, it expresses its persistent personality with an introverted and peaceful design, and has been endowed with the unique elegant cultural connotation of the East. GOOBGS is a high-end women's clothing brand that entered the Chinese market in 2009. GOOBGS is highly respected not only for its powerful professional functions and fashion product design, but also for its spokesperson team. This is the blend of the West and the East. It implicitly reveals the woman's sexy, luxurious and complex, forming a unique goobgs woman's restrained and soft. The grace of goobgs, inadvertently expresses a kind of understanding of life; subtle but not unassuming, simple but implication elegant; unique with persistence. Inviting Paris fashion week supermodel-MISHA (Misha) to participate in the shooting of the 2011 autumn and winter fashion blockbuster will undoubtedly help to strengthen GOOBGS's fashionable and active brand image. This cooperation will bring a qualitative leap to each other's career development and will also open up. GOOBGS brand marketing integration and all-round upgrade marketing prelude!

A good consumer experience

Gubang's store design is an extension of the connotation of clothing, while simplicity gives endless imagination. Every detail is consistent with the pursuit of the brand. The initial formation of the store style is based on the perfect system of commercial terminal sales. She is the ultimate port directly facing consumers. It is obviously a very important link. In this sense, the pursuit of space aesthetics in a pure sense can no longer be a store style, and the function is no longer a simple understanding of the way to complete the sale of this tradition. Reasonable space and functionality, comfortable sales and consumption, so as to bring together a beautiful consumer experience. This is her style.