Fall clothing prices rose by 10%

With the rising costs of raw materials and labor, the price increase of autumn and winter clothing has become overwhelming. The picture shows models wearing jeans and jeans. (Photo by Liu Ying)

Quanzhou Evening News (Reporter Wang Yu) Although the weather is still hot, autumn clothing has taken up more than half of the shopping malls, and the summer shopping discount promotions are different, but the new autumn clothes are actually asking less. A brand pattern sweater, this year's price is 898 yuan, while the same style last year was only 700 yuan, up nearly 13%. It turns out that compared with last year, many brands have a price increase for some single products with basically the same fabrics and styles.

Individual brands rose 35%

At the end of April, many Quanzhou clothing companies' autumn and winter products ordering meeting, you can already see the signal of clothing prices. Judging from the amount of orders, many apparel manufacturing companies have made rapid progress in their sales orders. However, the increase in the amount of orders is not an increase in both volume and price. The increase in corporate performance is largely driven by price increases.

Most insiders analyze that the average increase in branded apparel this year is at least 20% or more, and at least two insiders of first-line brand clothing have revealed privately that their brand prices have risen by more than 30%, and some brands are still in the brand up period. The increase was as high as 35%.

Khmer price transfer at the beginning of the year to face the new autumn clothing prices rise, many consumers can not help but frowned: “Remember last year is because cotton prices rose too much, autumn and winter clothing have risen a lot. This year's cotton price is not down it? How does the clothing keep rising?"

In this regard, industry sources said that the "change" of cotton into clothing, there is a price transmission process. After the cotton is harvested, it will be first spun into cotton yarn by the spinning mill, which will then weave it into cloth, and the printing and dyeing plant will print and dye it. Finally, it will be sold to garment companies for processing. It usually takes three to four months. In other words, the clothes that are made now are the ones that were used for this spring. Moreover, the costs of labor and transportation are also increasing in the six months and it is inevitable that clothing prices will rise. A clothing store sales staff also said that clothing prices have been rising year after year. Next, as the clothing fabrics are thickened and the use of materials is increased, the price will certainly rise.

Increased risk of ordering “Single-product profits have risen sharply, but there has been no significant increase in the total market. On the contrary, consumers may be able to reduce the number of autumn and winter clothing purchases because of rising prices. This intermediate risk must be met by us. Are these agents responsible?” At an ordering meeting for Shishi brand apparel companies, Mr. Chen, an agent from Anhui, complained.

“In the apparel industry, there is a rule that the manufacturing cost will increase by 25 yuan, and by the end of the retail terminal, it will increase by 100 yuan, which is generally 4 times. That is to say, in addition to the 25 yuan that will be used to cope with the increase in manufacturing costs, 100 yuan will be deducted. Rents, rising management costs and inflation expectations, at least there are still 50 yuan, is a brand enterprise into the bag." Industry insider Mr. Lin revealed.

“Even if raw material costs and labor costs are high, it will bring pressure to increase manufacturing costs, and it will not be enough to increase retail prices by 30%.” Agents said that they could not accept sudden and sharp price increases and could not accept more investment costs to open stores. To support this price increase, because they eventually have to bear a huge capital flow, inventory pressure.