Starting this fall, Mendes, a handsome figure, is going to launch a multi-million dollar print and outdoor advertising campaign for Calvin Klein Underwear, and she is launching the Seductive Comfort lineup, which focuses on those full-size curves Women's desire for lingerie beauty, comfort, functionality and brand recognition.
Commenting on the look of the Seductive Comfort line of products, Bob Mazzoli, chief creative director of Calvin Klein Underwear, said: "We are pursuing an overall aesthetics when designing our products, investing well in their beauty and functionality. A special blend of Calvin Klein aesthetic and higher levels of fit and support bras new series, Eva's shape can be very good to help us convey this idea. "
Kay LeGrange, President of Calvin Klein Underwear, said: "The Perfectly Fit line we launched in 2005 laid the foundation for our position as the core bra brand in the department store, which caused a sensation at the time." The introduction of the 2007 Calvin Klein Steel men's underwear line Reinvigorated our men's underwear line, and the Seductive Comfort ladies line is going to be a huge success now. "At the time, the Steel series was advertised by actor Djimon Hounsou.