Once in Fujian and the country most of the time, "FUN" clothing, quiet for some time, not long ago in Xiamen, China City re-opened the first store in China. Industry sources, "FUN" brand new owner is a business casual men and nine pastoral king. In an interview with the media, Lin Congying, the chairman of Jiuhe Wang, said: "The acquisition of FUN will enable Jiuyou Wang Group to enter the niche segment of the young population and become a new profit growth point for the group." Lin believes that changes in work and life style have brought more and more The more consumers focus on individuality, which gives fashion and casual clothing provides a broad space for development. "As the animal husbandry king for many years focused on the field of business men, and young people's casual fashion market some distance, the acquisition of FUN is to make up for this vacancy. The operation of the new brand, especially with the original brand style is quite different 'tide brand' Past management experience does not necessarily become our wealth. "Lin Cong-ying said. It is understood that, in order to operate FUN, JIMAN Wang established Mas (Xiamen) Investment Management Co., Ltd. and set up a professional team with foreign investment background to run the brand.