"McGinn MXN" casual fashion brand interpretation of fashion innovation

This is an era of innovation, even the traditional apparel industry. "A century-old, Wan Yee Foundation" is constantly consolidating, but at the same time, some emerging modes and bright spots are constantly injecting fresh blood into the industry. It can even be said that the new company can catch the consumers' attention and new ones and bring more different experiences to consumers. "New" is the innovation of "new", "new" is also a new "innovation", a number of emerging brands and emerging models, has been the impact of stormy market impact on the speed, the "new strength" is a show of fresh energy ! In today's era of novelty and innovation, consumers are demanding higher standards for fashion and clothing styles, and are more demanding on the choices of clothing that represent personal tastes. In this situation, McGinn MXN, a trendy and fashionable casual fashion brand, is fully developed to meet consumers' new and changing needs and is highly recognized by the public with natural, healthy and perfect fashion accessories. The MXN brand in the way of McGinn on the road, leading the fashion, continuous innovation, has always been through the main theme of the development of the brand McNair MXN, by virtue of the fashion, the trend of unique insights, with innovative spirit and leadership, McGinn MXN brand has become the apparel industry A force that can not be ignored. Using the popular and natural mutual impact and integration, combined with the four innovative concepts, and its strong team strength, McGinn MXN stand out in many casual tide card and won the recognition and attention from insiders and outsiders. 1977 McNergen MXN trademark was born in Taiwan together, from MODERN "popular" and NATURAL "natural" mutual impact and blend. The fashionable youth deep esteem "pop and nature" are closely linked, but also a deeper meaning of the interpretation of the Marks brand of environmental protection, to show nature, and has the characteristics of a strong era of popular clothing culture. McGannall first started in Xiamen, from a single product jacket became a hit, after a period of development, McGonagall has become a simple fashion, the trend of the times endorsement, into the hearts of the fashion community. The brand is taking Fujian as the center and radiating to various provinces and cities in mainland China. The sales network has rapidly expanded to more than 500 chains or counters, spreading over more than 20 provinces in the mainland and exported to over 10 countries and regions in Europe, the United States, Japan, Singapore and Taiwan . By virtue of fashion, the unique insights and innovative spirit, McKenzie has become one of the leading brands in the apparel industry. McGannor put forward the business philosophy of "Today's quality is tomorrow's market", and always grasp the "trend-leading" business strategy, with constant innovation to meet the needs of customers and the general public. Qiu Jingwen, general manager of McGinn Fashion Company, said: "McGan has always been to diversify the realization of innovation.First, the model of product development to meet the needs of consumer innovation; Second, the marketing model of innovation.While maintaining the original store sales And join the network sales, make use of the information collected on the network and the feedback of consumers to adjust the product image; Third, the innovation of advertising mode.Most clothing brand companies choose the spokesman as the focus of advertising, And McGann outside the selection of spokesmen, joined the two cartoon characters as an alternative spokesman, through the network to promote it; Finally, the positioning of image innovation, the brand image of the re-positioning of the root McGonagall, emphasizing the popular and natural Two positioning and brand image promotion. "As a fashion brand, McGannder in the pursuit of more fashion for the Chinese market, apparel at the same time, adhere to the more creative, more environmentally friendly, more national characteristics and international perspective of the design and quality , Establish an international outlook of China's popular trend, and lead Chinese clothing to the world He Rundong in hand, the use of virtual characters, the use of event marketing model, all-round multi-angle brand promotion activities, reproduction McGinn MXN innovative fashion leisure new concept. In 2010, with the natural, healthy and stylish international superstar Peter Ho, the official signing of Peter Ho as the brand image of the spokesman, the perfect fit to show the public the essence of McKinsey's brand and fashion style. Qiu Jing said: "We are using a diversified promotion model, the choice of Peter Ho and two virtual cartoon characters as the brand ambassador, and the use of event marketing model to television media, newspapers, magazines, the network's publicity Brand to promote it.Currently, from the market feedback shows that the public for such promotion mode to be affirmed.Maggen will be the endorsement of virtual characters deep into the network, microblogging interaction with the way to promote and serialization, the opening of micro Bo, not only can take advantage of the advantages of fast spreading online, timely and effective brand promotion, but also from Bo friends collect opinions and suggestions so that the root cause of McGan redouble their efforts to the next level. "Such promotional mode in the apparel industry In the relatively rare, but also much attention from all walks of life. In order to speed up the construction of chain store network and build high-quality brand clothing, McGanon constantly promotes product upgrading and terminal image. It hired two design teams in Hong Kong and Taiwan to combine with the brand "natural Haitian culture" from the Megan brand to continuously develop new products. According to the characteristics of different seasons, the company developed McGinn's unique series of casual wear products with different story themes, Brand story is widely circulated in the network. Qiu Jing said McGonagall in January 2011 Bo, so far fans have more than million people. In Myrna's Weibo, the four-frame manga, which is regularly updated eight times a month, is particularly popular with fans. Its comic, humorous and witty language make the comic popular, and comic protagonist Mike and Sien have become online reds. With the help of Weibo and Manga, McGinn's brand influence continues to rise, and this is just the first step in creating a new position for McGinn. McGonagal in 2011 will be spring and summer new product release conference and gorgeous dance, to reproduce its peak of fashion brand innovation journey. In spring and summer 2011 new product launches and clothing orders, wheat root introduced the simple rule of leading the international fashion trends. To abandon the tedious accumulation of luxury and extravagance, the fashion melts the details of the design and color texture, the international popular elements and the perfect combination of Chinese culture, to create charm from the inside out clothing. McGonagall invited many world-renowned designers, fashion people to conduct many exchanges, to appraise the trend and development of the future of clothing, grasp the fashion trends, but also into the very Chinese culture and concepts. McGonagall's launch of the five major styles is a comprehensive consideration of the product, fully lead this year's trend: stripe style, retro rebellion, tropical Hawaii, jerseys and strange college wind, which quite a stripe style star style; retro rebellious series, to reproduce All sorts of 50s last century style, common interpretation of retro classic rebellious street style; tropical Hawaii series, unique style, awakening romantic feelings; classic sweatshirt comeback, combined with the new style shirt, re-popular unstoppable; and the trend of college with the wind A little free and easy, with a unique personality uniforms, decorated with gorgeous elements, immediately make the Mykonian distinctive. McGann again in the autumn and winter new conference brand cast classic. At the fourteenth cross-Strait textile and apparel fair, which attracts great attention in the industry, the brand of wheat root takes "the peak trip" as its name and condenses Megan's corporate design and marketing team. The dealer team devotes itself to showing a unique brand culture journey of. Different from the gorgeous apparel brand, the conference site of McGan's fall / winter new product is characterized by natural and rustic elements such as sailing, yachts and cabins, etc. The brand essence of the brand "popular and natural" impacting and blending with each other is unique and unique. Attracted a large audience to stop watching. New autumn and winter wheat roots blend of the latest fashion elements, to the atmosphere, simple, simple win, pay attention to detail, its design style and quality have been highly praised. In the theme of "Ocean Culture", McGanon's new product, "Natural Excellence," its dripping brand name and outstanding product design attracted countless eyeballs and achieved the brand's "peak journey" in one fell swoop, creating a brand classic. In addition to continuous innovation, the leading fashion trend apparel products, the McGinn brand in the teamwork, marketing, channel construction more fully demonstrated the forefront of the era of pioneer attitude. McGonagal continues to devote itself to the overall construction of management team, dealer team and service team. Through various ways such as expansion and training, McGonagall effectively enhances team strength, unifies corporate culture and spirit, and devotes itself to providing better service to consumers. Qiu Jing said: "The reason why McGann can stand out from many competitors mainly lies in one of the advantages of the internal team, our team is composed of for the purpose of marketing and has a profound corporate culture, each department has Can achieve the service-oriented marketing as self; the other is that we use the combination of supply chain and agents to seek common development; the third is the sharing of benefits, whether it is suppliers or agents we will work hard to achieve Three win-win situation. "After the team's tireless efforts, now McGanon has been in the field of brand apparel, becoming one of the most influential casual wear industry, one of the rising influence. McGann mainly in the channel construction mainly store sales, supplemented by department store sales, the store accounts for about 70% of the proportion of sales channels, mainly to focus on the public to promote the direction and select the well-known department store for proxy. Qiu Jing said: "As a McGanagan agent as a partner, but also a part of Mr McGann, the relationship between the two is not purely commodity trading, more mutual growth and profit sharing, so McGonagall agents Choice is very strict, require agents, first of all have experience in operating clothing; followed by the brand is full of enthusiasm and confidence, and be able to cooperate sincerely with the company and grow together. Relatively speaking, a terminal from the good or bad of its products Force, image, logistics and service capabilities. McGonagall will be from these four aspects of agents to maintain and expand, we will innovate in products to meet consumer demand; in the image of the overall image to do Update, create high-end image to meet user needs; streamline the work flow in the logistics force, in the shortest possible time, the product will be sent to the hands of customers in need; in service we guide customers to purchase to help customers make decisions, Converted to Sales Consultant to help agents create better performance. "The" low-input, easy-to-expand, robust " High return "investment model, has won the majority of dealers and customers praise and recognition. With the continuous upgrading of product and brand image, as a casual fashion industry, the "Fashion New Army" brand of wheat roots, investors and franchisees fully demonstrated its more good prospects for development.

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