YGM acquires Asian control of the fashion brand Aquascutum

YGM Trading Co., Ltd. announced the acquisition of the exclusive and absolute control of the Asian region of the famous British fashion brand Aquascutum. Mr. Fu Chengyi, deputy managing director of YGM Trading Co., Ltd., said that this acquisition is an important milestone in YGM's strategic development. The change from agency right to control rights means that YGM's diversified brand development strategy is further deepened. YGM will integrate Jaeger-Dan's brand advantage and its own operational capabilities, allowing the brand to rejuvenate its vitality for the past 100 years and enhance its profitability.

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Bringing 100 years of branding to overweight the mainland market

In May 2009, YGM originally intended to acquire Japan's Renown for global control of Aquascutum. After careful consideration, YGM decided to acquire only the most important and most promising Asian regions. YGM is particularly optimistic about the tremendous potential of development in the Chinese mainland market. After gaining control of Asia from Aquascutum, YGM will give full play to Aquascutum's brand appeal and seek greater breakthroughs in the mainland market.

The parent company is the Yangtze River Garment Group, and YGM is the first clothing company to bring international brands to the Mainland, including the early Pierre Cardin, Valentino, and now the Aquascutum and Yasmine. (Ashworth) and other international brands. Since entering the mainland market in 1993, YGM has witnessed the growth stage of the Mainland's fashion industry from start to gradual prosperity. It has also become an active participant and has led the fashion trend in China. YGM has established a well-established and mature channel network in the mainland market, and has a deep understanding of the mainland consumer market. As China's economic development and consumption levels increase, mainland consumers will increasingly focus on the brand and quality of fashion. As the 158-year-old British fashion brand, Jager Lion has accumulated and has strong influence with its strong strength. , will be more and more respected by consumers in the Mainland. YGM will increase its investment in the mainland market, vigorously expand the network of Yage Lion Dan in the Mainland, continue to expand its market share, and actively increase its profitability.

YGM opens up a new page in international development

In addition to acquiring control rights in Asia, YGM also provided financial support to Aquascutum of the United Kingdom. Under the new ownership, it now further develops Aquascutum into a world famous brand. The acquisition opened a new page for YGM to continue its entry into the international fashion market.

Jacob Lion Dan is a British brand founded in 1851. It has always embodied the elegant and unique design style. Jaeger Dan's famous exclusive checkered pattern and its classic wet and dry windbreaker are favored by nobility, royalty and celebrities. In recent quarters, they have also invited James Cisse's legendary Pierce Brosnan (Pierce Brosnan) and supermodel Gisele Bunchen as spokespersons. The brand's flagship store in the UK is located on Regent Street in London and sells in major metropolises such as New York, Milan, Tokyo, Hong Kong, Shanghai, Beijing and Taiwan.

YGM develops and distributes a series of men's and women's fashions for many international famous brands. YGM Group currently has more than 1,200 retail stores in affiliates worldwide, including its own brand Lion Lion, British fashion brand Aquascutum, French fashion brand Guy Laroche and Charles Jourdan, and American fashion Clothing Ashworth and Hang Ten. YGM has been at the forefront in the acquisition and management of international brands, and the recent acquisition of Aquascutum has once again proved that even in a challenging economic environment, the company still has the ability to acquire high-growth and business-oriented brands. The past attractive acquisitions of YGM included the acquisition of Hang Ten in 1995. Although Hang Ten was subsequently split into a separate listed company in 2003, Hang Ten is still an affiliate of YGM. When YGM acquired Guy Laroche, a French fashion brand, in 2004, it attracted more attention from the entire fashion industry.