Lilang Apparel will introduce European and American denim clothing to the Mainland

According to Hong Kong media reports, Lilang clothing chairman Wang Dongxing stated that the group hopes to introduce European and American denim clothing to the Mainland through cooperation or merger. Lilang is also negotiating with several European and American luxury brands and hopes to obtain permanent patents for the relevant brands in the Mainland. right. At the same time, the group will invest about 150 million yuan in its brand for young people -L2, expected L2 products will be launched in the Mainland in July next year, there will be more than one hundred stores next year, most of which are franchise stores.

Wang Dongxing said in Hong Kong yesterday that the group hopes to introduce high-end clothing brands from Europe and the United States to the Mainland, and it does not rule out the introduction of women's wear brands. He said that the current market share of Lilang brand men's business casual men's clothing is about 3.4%, which ranks first among similar products. At present, the Lilang brand's main income comes from second- and third-tier cities in the Mainland, accounting for approximately 60-70% of its revenue, and 14% in first-tier cities. Currently, there are more than 2,600 specialty stores in the country, and hopes to open 300-400 new stores each year in the next five years. By 2014, it will have reached 4,500, most of which are franchised stores. "I hope Lilang will become China's ARMANI in the future."

Speaking of the positioning of L2, he said that the main target is young people who have just graduated from university. Therefore, the product price will not be too high. Generally, it will be about RMB 500-600 in casual clothes, and the pants will be about RMB 300. He also stated that due to the huge potential for development of the mainland market, there is no plan to open up overseas markets at the moment. It will only take 2-3 years before considering opening up more overseas Chinese communities.