Feng Yuzu: Turning from department store to baby products industry

Feng Xiaozu, who has been astounding in the retail business, has become the CEO of Goodbaby Group.

“To expand the baby products store format is my main task for joining good children. In addition, we must also improve the directory mail and B2C shopping formats.” In an interview with Feng Xiaozu, he expressed his reasons and goals for “turning around”.

Value market potential

Feng Yuzu was born in Taiwan, China. He previously worked at Carrefour for 15 years. In 2003, he moved to PARKnSHOP as the managing director of China.

Feng Xiaozu, who has extensive experience in the retail industry, why did he join the baby products industry?

Feng Xiaozu said that the development of department store supermarkets in hypermarkets is now relatively mature. Many places have already exceeded supply, and market segments will be the future development trend of the retail industry.

"Baby and baby products supermarkets are also a kind of market segmentation, but they are still in their infancy. There is a lot of room for development."

According to Feng Yuzu's introduction, the Goodbaby Group was only a baby product manufacturer before, but now it has three sales formats of baby products, mail order catalogs, and B2C online shopping.

However, the five children’s direct sales stores previously exposed had poor sales performance in the first quarter of 2008 and were clearly disproportionate to their huge investment. This may be the reason why the Goodbaby Group “digging” Feng Yuzu.

As the industry expected, Feng Yuzu said frankly: “The main task I have come up with is to build a platform for these three types of business and expand the formats of baby products and supermarkets.”

“Subdivided hypermarkets will not change as a trend in the development of the retail industry, but the demand for manufacturers is also relatively high.” CEO Huang Huajun of First Commercial Network said, “This market has great development potential, but the market cultivates The cost is also high."

Good boy or Cheng Shiqiao "prey"

According to reports, the largest shareholder holding 68% equity in Goodbaby Group, the US private equity giant Pacific Investment Group (PAG), is currently considering selling its holdings, and Xinqiao Investment is one of its shareholders. Sweden EQT Group is also in the negotiation.

The industry believes that the reason why good children are favored is that the development prospect of the entire industry is very good. According to the Boston Consulting Group, the baby products market in China, including baby food and clothing, will grow at a rate of about 17% per year before 2012. In addition, China’s baby and child supplies market is very fragmented, with more than 8,000 companies and large-scale and powerful companies with no more than 6 companies. There is still much room for this.