China's contemporary ceramics can only spread the goods?

Han Guang Porcelain has become an iconic brand of contemporary porcelain in China. It also has the impression of “China's Porcelain Spreading Goods” internationally and has successfully entered the most demanding high-end market for international porcelain such as Germany and the United Kingdom. Recently, the creative team headed by Li Youyu is in full swing to create 180 series of fine porcelain for the 60th anniversary of the founding of the People's Republic of China. This will be the most complete variety of brand porcelains launched since the founding of the People's Republic of China, which has attracted the attention of the Chinese ceramic industry.

In an interview with reporters yesterday, Li Youyu, a master craftsman of China's arts and crafts, disclosed that some of the information on Chinese porcelain in the international market was very emotional. The Frankfurt Consumer Goods Fair is an important window for ceramic products in various countries in the world. It is also home to the world's most prestigious high-end ceramic products. However, in recent years, China's ceramic products have often been "take the wheat city" at the Frankfurt Consumer Goods Fair.

For example, at the Frankfurt Consumer Goods Expo in the past year, 68 ceramic companies in China were fined on the spot for intellectual property rights violations and wrote ***. Another example is a Frankfurt consumer goods expo in a certain year. Although the fair invited many Chinese ceramic manufacturers to participate, the porcelain prices in the China Pavilion are the lowest. On the contrary, some foreign brands of porcelain are actually made by China, but once they are branded, their prices have skyrocketed by several times.

The history of Chinese ceramic production is brilliant

Li Youyu said that China's ceramics had a very splendid history. In a considerable period of history, Chinese ceramics has always influenced the lifestyle and aesthetic orientation of the East and West by its super industrial scale, highly developed science and technology, traditional craftsmanship and exquisite product quality. The scale of development of China's ceramic industry was far earlier than that of European industry, and it affected the development of the ceramic industry around the world at the time. This is a miracle in history and is enough to make every Chinese people proud. The so-called Ming and Qing official kiln, which once again produced one porcelain price after another at auctions around the world, was nothing more than the supply of royal daily porcelain.

However, due to various reasons, China's ceramics production has been stagnant for nearly 100 years. The traditional craftsmanship has not been effectively protected and the design concept is backward. The Chinese ceramics industry has always been embarrassed at a low level. But it is also during this period that the world's ceramic industry has undergone drastic changes: from traditional handicrafts to mechanized and large-scale development. On this basis, the ceramic design has developed rapidly, and a large number of outstanding world-renowned designers such as Gropius, Corani, Sabatini have emerged, thereby nurturing many famous world porcelain brands. , such as Germany's Meissen, Rosenthal, United Kingdom's Wedgewood, Spain's Richard Adenau, Japan's Noritac and so on. These famous porcelain brands basically divided the high-end market of world ceramics.

China's ceramics are of high quality, low price, and have no independent brand

According to Li Youyu, 70% of daily porcelain in the world is produced in China. Two-thirds of the people in the world use Chinese porcelain. In quantitative terms, we are indeed a large ceramic country. However, in sharp contrast to this

The fact is that the world’s high-end department stores and shopping malls basically do not see Chinese brands of porcelain. Some world-renowned expositions have also invited Chinese ceramics manufacturers to participate, but China Pavilion has the lowest price of porcelain. On the contrary, some foreign brands of porcelain are actually made by China, but once they are branded, their prices are skyrocketing. Chinese ceramic companies are generally satisfied with the "work" of foreign companies and are reluctant to spend money to build China's own daily-use porcelain brand, so they cannot always sell at a good price in the international market.

In the 1960s, the price of Chinese daily-use porcelain in the international market was about US$0.30 per piece. Today, although the quality of China’s daily-use porcelain is not inferior to any foreign porcelain, it is still inexpensive, at around US$0.35 each. Only 5 cents more than 40 years ago.

Some of China's major ceramic producing areas have almost completely become foreign porcelain processing bases. Some well-known foreign ceramics manufacturers sent people to sit in these production areas, and made Chinese manufacturers’ porcelains directly attached to their trademarks for direct export to earn huge profits. And our manufacturers can only earn some meager processing fees.

More than ten ceramics companies have only more than 10 craft artists

Li Youyu said that although China's daily-use porcelain is inferior to foreign products in terms of materials and production, there is still a gap in its design. Nowadays, designers who really understand both ceramic design and market awareness can be scarce. China has a well-known ceramic production area, and there are more than 10,000 ceramic enterprises. However, there are only a dozen or so craft artists. However, some foreign companies have directly brought their ceramic designs to China to serve their ceramic production in China. It is worth noting that the designers of these foreign ceramic design institutes are mostly cultivated by Chinese art academies. In addition to asking these Chinese designers to excel in their designs, foreign companies also strive to cultivate their sense of market. For example, porcelain products are sold in the United States. They are required to study the porcelain market in the United States and the consumer habits of American porcelain consumers. They are specifically sent to the United States to inspect the local ceramic market, so that these designers are very targeted in designing.

To create a Chinese brand of high-grade daily porcelain “encyclopedia”

After 15 years of research and development, Han Guang porcelain has basically formed the brand of high-end porcelain in China and abroad, and has won more than a dozen of the highest awards of Chinese arts and crafts. It can be said that China has won the most awards after the reform and opening up. The highest grade porcelain brand.

However, in order to give China’s daily-use porcelain to “contend” on the international market, it truly establishes the “high-end image” of Chinese porcelain in the international mainstream porcelain market. After extensive consultations, Li Youyu decided to invite Chinese ceramics on the occasion of the 60th anniversary of the National Day. Design experts in the industry, developed 180 series Hanguang porcelain. Its style, utensils, and shapes cover all aspects of the existing daily-use porcelain, and can be regarded as the “encyclopedia” of Chinese daily-use porcelain. However, because of the wide range and varieties, the difficulty of the process is also very high. Therefore, some of the samples of this set of porcelain were unveiled at the seminar of the Palace Museum in Beijing a few days ago, immediately aroused the keen interest of the participating experts, and praised this pioneering initiative “will leave a thick and exciting history in the development of ceramics in New China. "A brushstroke", Hanguang porcelain can "be among the world's top ceramic brands."