Following the successful hosting of the 2008 Autumn/Winter Press Conference, Yisijia made persistent efforts to build its own branded apparel and business model in 2009 with a new team and design philosophy. This autumn and winter season, the 2009 Spring-Summer Costumes Conference and Brand Investment Conference, which was carefully planned by Yi Sijia and integrated “passion, dreams, and vitalityâ€, was staged.
The conference is divided into three series: bravely dreaming, dream trip, leisure trip. The overall shape is fashionable and dynamic, and the style is more consistent with the brand's diverse outdoor sports and leisure style. Men's wear is made of tough and simple lines, while women's wear is light and beautiful. Colors are mainly watermelon red, blue and green, and apple green. YISIJIA's professional services are available everywhere, allowing consumers to experience outdoor leisure. Sports fun.
YISIJIA is based on the brand positioning of “outdoor living homeâ€, advocates quality outdoor life and leads new ways of outdoor living. The outdoor life equipment condenses outdoor living, leisure, sports and tasteful clothing styles, pays more attention to details, embodies connotation, and designs a unique outdoor life personality. It combines leisure and function to meet outdoor sports and leisure. Wear requirements for outdoor occasions. The target consumer groups are white-collar workers, elites, and successful people who love sports, advocating the outdoors, and pursuing comfort and quality of life.
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