At the end of the year, friends gathered and exchanged online. I heard more about the health care products planning colleagues complaining, complaining that the market is getting harder and harder to do. I don’t know where the industry will go and I am confused about my future.
However, one truth that is untrue is that whenever there is always a product that will stand out, there will always be people who make money. Whether it is the early three strains, 505 Shengong Yuanqi bag, Hongmao medicinal liquor, Su Lite, melatonin, or a black wash, health water cup, bracelet, physiotherapy suit. The product has changed. The person who made the product is still in this circle. Why do some people earn and some people pay for it?
Up and down elevators
Since 1988, Wu Bingxin of Baotou, Wu Liji and Xu Yanhua of Hohhot have jointly made a profit for the biological product “Yang Zhenhua 851â€, and the “Mongo†has officially opened.
In addition to the above products, Chiyu Pharmaceutical Magnetic Shoes, Serum Oral Liquid, Yansheng Baobao Liquid, Life Source Oral Liquid, Longevity Changle Tonic, Shi Xuemin, etc., Mongolian sentiment and many products have a good time, å±å’¤ medicine and health products industry more than a dozen year.
Laozi said that "the extremes of the matter must be reversed", and the method of vicious overdraft in the market has led to excessive expansion of medical and health care products. Consumer trust has plummeted. The government has imposed strict supervision, media prices, and terminals are kings. All kinds of unfavorable factors have made the health care products health industry come more and more. The harder it is to do, the harder it is.
When the industry is booming, everyone is like standing on the "upward elevator" and standing still without moving. So at that time, packaging a product can be recruited to the business, selling advertising to sell goods, "industry heroes", "planners" come forth in large numbers, even ordinary employees live very moist.
Now, the industry has slipped. Everyone is like standing on the "downward elevator". It is very hard to run up to maintain breakeven. If you don't pay attention, you will lose money and lose money. The trader and the planner are the "scorpion" and the "horse" is also the original form.
Persevering youth planner
Many planners and traders have turned around because of their difficulties. The reason is that "the whole industry is deceptive." Indeed, "the person who knows the time is a great man" is a smart thing to change careers.
However, there are also some young planners who insist on “big waves and sands, and the heroes of the heroesâ€. Medicine and health products are the more fertile soil for planners. They are more suitable for planners to play in. They are platforms for exerting personal talents and realizing their ambitions. Shi Yuzhu, Du Guoying, Zhao Qiang, Zhang Jinli, Dai Saiying, He Fang, Qi Kaizhou... These characters who have been or are still in the limelight are the example of their hearts and the goal of catching up.
The author belongs to one of them. Originally, with the successful case of “National Youth, Sea, Land and Air Trainingâ€, it was possible to smoothly transition to the education and training industry. Some companies and bosses extended their olive branches and gave them generous treatment and shares.
After careful consideration, the author has returned to the medical and health care industry, because Sanming believes that the secret of success lies in the focus, medicine and health care products will return to the track of healthy development, and will continue to realize their dreams and values ​​of life.
We found the root of the problem
As the saying goes, "there is no way to go against the water, and we will retreat." Those of us who are eager to revitalize the industry and return to a healthy development track, rely on their own efforts, often conduct case studies and industry discussions on the Internet.
Everyone found that the cause of the sluggish health care products industry is not the low level of consumer trust, not the fierce market competition, not the financial crisis once in a hundred years, not the terminal is the king, the media price increases, and any industry is facing similarities. A similar problem.
The medical and health products industry is in a downturn. The more fundamental reason is the lack of innovation and breakthroughs. The plan is in the position of "military division", but it is the "nanny" difference.
Regardless of whether it is planning a company or a company, most of the products that the planners take over are children who have already been "qualified" - its name is good, the registered trademark cannot be changed; its dosage form is set, and mass production is not easy to change; its Raw materials, efficacy, and price have also fixed the quasi-target consumer group...
What else can you plan for? Only the concept, the mechanism, the advertisements are exaggerated... The short-term benefits bring about a long-term vicious circle.
Let planning be a "military" to win the future
Looking at every successful product, the boss is a "planner". These products have irreplaceable advantages and selling points from research and development to sales.
For example, melatonin (melatonin), which was once popular in Europe and America decades ago, Shi Yuzhu copied to China, processing and grafting success.
Zhang Daning and Shi Xuemin have authoritative R&D people. Hongmao medicinal liquor has a 67-flavored group of patients with multiple diseases. Tingmei caters to the potential body needs of women. The concept of weight loss will be “stealing the skyâ€, and Shenzhou-3 has a space background. Health Cup Technology Innovation...
It is not difficult to find that successful products are new ideas in the old market, exploring new needs and developing new markets. Nowadays, medical and health products want to make money. These two innovations must be chosen.
In 2008, the peers "Sai Tianya" overthrew the "hypoglycemic" mechanism of diabetes, creatively proposed the mechanism of "sugar sugar", and also used the mode of advertising and free books, telephone transfer and sales, all over the country. It is hot.
Sanming found that many young women have the trouble of “long beard†and planned the “lip net†brand fade cream. Currently, the product is being commissioned by a certain chemical plant.
The friend "parting the hook" found that pregnant women, infants and young children have the habit of carrying a dudou, developed a "health prevention, anti-radiation" health Apron, has been listed in Shanxi and other places, the market reaction is strong.
Taking e-commerce or a large health care route is also a new way for powerful health care products companies. However, with the increasing number of competitors, a few yuan or tens of dollars of a bottle of fish oil, propolis, will eventually be like rice, cabbage, sales are getting higher and higher, profits are getting thinner.
Against the water, the medical and health care products colleagues must constantly think and explore. Innovation, medicines and health products "a few billionaires a year, two decades of multi-millionaires, four hundred and hundreds of millionaires" myth will continue; no innovation, can only be abandoned by the market, the society is eliminated.
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