WPLUX - The Up-and-coming Trend of Chaozhou People

Trend culture has swept China in recent years. European and American luxury brands are no longer the only choice for fashion-loving young people. Several Japanese fashion brands are sought after by a large number of fashion people in the Mainland. China has become the world's most popular trend brand consumption area. Influx of people, this widely defined group of people gradually moves from niche to mainstream in China.

Last week, the author had the privilege of conducting an in-depth exchange on the trend culture with the leading team of the well-known fashion stores in the Mainland www.WPLUX.com. WPLUX is an integrated service platform based on online online stores and physical stores established in Hangzhou. Initially, I heard from a trend-loving friend that Hangzhou Haier Lane has a trend store called WPLUX. Recently, he quickly became popular in the trend circle. The author, driven by curiosity, planned to deeply understand WPLUX and the mystery behind it. The management team.

For the first time, the WPLUX team led the author to a very good impression. This is a group of young talents who are young in age, but who are passionate about trend culture:

The host WP, a fashionable dress, is obviously smaller than the actual age, but is childish but smart.

Design director TSU is calm and quiet, but is said to be proficient in several languages ​​and photography.

Marketing Director, ERIC, gives people the most direct feeling of enthusiasm, rich work experience and enviable image.

There are also several team members who are unwilling to disclose their personal information. Some of them are prolific and some are talented, but they all come together because of common hobbies and established a trend culture enthusiasm WPLUX.com.

After a simple greeting, we quickly entered the topic and talked with the main team about the development of the trend culture in the Mainland. The author asked when the trend culture began to enter China. WP tells the author that trend culture has always existed in the lives of young people in China, everywhere, but each era has certain popular elements of each era. The times also have specific elements, but the current fashion is more diversified, and no longer a certain standard can be measured in an all-round way. In our circles, trend culture often refers to narrowly defined, specific products from certain European, American, Japanese, and Hong Kong brands. Behind these brands are their own stories, their own distinct styles, and they are often used by star-studded people. They are initially niche, and then slowly go to the lives of the influx of people and become more human. fashion. For example, the recent hot Japanese brands MASTERMIND JAPAN and VISVIM are young people who insist on dreams and express their own platforms. In the trend circle, everyone has the power to show themselves, the mix of various fashion brands, and all kinds of unconventional dresses. This is by no means an old saying that love shows off. This is the personality and style that has spread from Tokyo's Harajuku. Highlight the trend.

What I said was really good. I feel very much in agreement. The author asked again, what is the purpose of running a trend shop like you. WP replied: Because of love, because there are a group of like-minded friends. For us, the trend culture is a carrier, a carrier of dreams and topics. We can express our understanding of trends through our own shops, our own brands, and our own single products. While operating the store and the brand, it is perfect to make friends with a lot of friends who have come together because of the trend culture.

This kind of life combined with work, life, and reality is even envied by the writer. Who else does not like it? Then I asked, I heard that you have run a brand called WEALTHY PERFUME, what is the meaning of this name and what is the brand philosophy?

WP replied: This brand actually originated from his childhood aspirations and a whimsy at university. Many people ask me why a menswear brand uses perfume as its name. In fact, this is a metaphor, not the meaning of a literally rich perfume, but the hope that their brand can be as attractive as a perfume and be recognized by everyone. Because a brand only customers like, Ken willing to wear, it has the vitality in order to better create a more perfect design. As for the brand concept, it is hoped WEALTHY PERFUME can become a high-quality, strong design sense of the local high-end fashion brand. What LOGO uses is 骷髅, which has a great relationship with the hurricane that has swept the world in recent years. Designing the aesthetics that belong to WEALTHY PERFUME is what we are trying every day.

Director of Marketing, ERIC, took me to roughly appreciate the products listed in the shop, not only traditional big names, a large number of cutting-edge designer brands really make the author an eye-opener. The short stay quickly came to an end. In exchange for the author's deeper thinking on the trend culture, under the influence of foreign trend culture, teams like WPLUX and their brands are growing at a high speed. Who can say that they will not be the future? What is China's world fashion brand?