"We not only need to be a domestic famous brand but also an international famous brand." Recently, at Fortress's "2011 Work Recognition and 2012 Private Entrepreneurial 'Second Entrepreneurship Project Mobilization Meeting,'" Green Vice President Chen Guocheng interviewed by the media Say it. His emboldened and confident, it is from Green Kids rapid development in recent years, especially after the tick brand launched the "storyteller children's clothing", the annual sales growth is even up to 80%. People who make children's clothing should be innocent From 2004 to develop the domestic market, launched in 2009, "Storytelling Children's Wear" to the tick-tick children's clothing marketing to a new level. The so-called "storytelling children's clothing" is that every piece of ticking children's clothing will have a little story that children like, lively and interesting, and have educational enlightenment meaning that when consumers buy a piece of clothing, they also "buy" to a Educate children's stories. "Green not only has a story creation team, but also encourages all employees to participate in writing stories, because the boss advocates that people who make children's clothing should preserve their innocence." Chen Guocheng said that now every month, dozens of fairy tales are solicited inside the enterprises, There is a master: Little Bear living in the Kingdom of Green ticking. Bears ticking every experience can give children a new inspiration and education. "We put the elements of the story through patterns and colors into the costume so that children wear stories and tell stories," said Chen Guocheng, a unique way to greatly increase the added value of children's clothing. Send out millions of books every year Tell children's stories about the relationship with children, not just clothing, Green also these lively and interesting theme story compiled into story books, posters, made into cartoons, children's clothing to buy clothing You can also get books and CDs, "Now we send millions of books a year." Chen Guocheng said that enterprises are very willing to invest in this area, because it is a way to educate their children with their parents, but also to accompany their children's growth. In 2011, Green launched "Find the Star of the Story" throughout the country. In one year, the selections ranged from hundreds of cities to hundreds of thousands of children. And more children can go through the Green store "Storytelling Life Museum" to experience the story happened in "Green Kingdom." "This year, we will upgrade the story corners in each specialty store to help children experience the story of the Greenery better," said Chen Guocheng. From 8: 2 to 2: 8 "to make children's wear, quality is the key." Chen Guocheng said that Green originally made the main foreign trade and always attached great importance to the quality of products. The apparel fabrics passed the certification of eco-textiles and the product orientation was "Fashion and Environmental Protection". In the year, the company teamed up with the Spanish design team to make the design of children's wear with ticks and ticks in line with international standards. Nowadays, ticking children's wear has become the only brand in the industry that has won three national awards of "China Famous Brand Product," "National Export Exemption Certificate," and "National Inspection-Free Product." "We are the earliest children's clothing brand to intervene in the domestic market in recent years, the rapid development of the domestic market." Chen Guocheng said that in 2004, Green's foreign trade orders and domestic sales ratio is 8: 2, when the store is still very small, are Concentrated in big cities, the rapid development in the following years, especially in 2009, "storytelling children's clothing" came out, when the domestic market sales growth reached 80%, while the store has also increased to more than 2,000. Today, the ratio of Green Products' foreign trade to domestic sales has become 2:8.
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Shijiazhuang Tangju Trading Co., Ltd. , http://www.tangjutextile.com