Jiangsu Dahongying Clothing: 绎成融合中中服饰文化

General Manager of Jiangsu Dahongying Clothing Co., Ltd. Huo Yinfen

"Self-strengthening, self-confidence, and superiority" is the never-ending pursuit of the "Red Eagle" costume. "Unforgetable, unachievable" is a spiritual portrayal of the pioneering, innovative and wise people of Jiangsu Dahongying.

It is understood that “DAHONGYING” (“Dahongying” apparel) is a brand operated and owned by Jiangsu Dahongying Garments Co., Ltd., and is dominated by advanced down apparel, casual men's wear and business suits. The company entered the apparel industry in 1993. In 1999, the company was established and began large-scale production and brand operation. Since the establishment of the company, adhering to the "pragmatic innovation, the pursuit of excellence" spirit of enterprise, always adhere to science and technology as the primary productive force, has purchased Japan and Germany's advanced garment production equipment has greatly improved the production efficiency and quality.

Product and branding are two completely different business concepts. Changshu men's clothing brand in Jiangsu Red Eagle Garment Co., Ltd. CEO Huo Yinfen said. At present, Jiangsu Dahongying Garment Co., Ltd. and its brand “Dahongying” apparel continue to maintain their traditional advantages in down apparel and casual men’s wear, and actively explore new trends and new features of modern down apparel and casual men’s wear in an effort to improve the brand’s taste. With the grades, people have already agreed on the concept of conventional down jackets and casual men's wear. The interpretation of the concept of blending Chinese and Western clothing culture, integrating fashion, business, and leisure as a whole has greatly benefited consumers.

At the same time, Jiangsu Dahongying Garments Co., Ltd. has continuously strengthened the development of apparel products in its own development, and it must comply with the requirements of the times, be determined to innovate, advance with the times, and enrich the diversified and serialized combination of products, so that “the Red Eagle” Clothing became the iconic brand of Chinese down jackets and casual wear cultures. Huo Yinfen believes that "Red Eagle" has already bid farewell to the production, processing, and sales - this simple stage of the entrepreneurial stage, the brand's culture is forming, but to complete the process of corporate branding, but also a long way to go .