Seven-women's Men's Wear and Huayi Brothers' Cross-border Cooperation Star Effect and Brand Promotion

Huayi Bros. Stars Perform Seven Haute Celebrity Haute Couture Shows

The head of the Fujian Menswear brand Septwolves said that the cooperation of the Huayi Brothers on the one hand is to pave the way for the Haute Couture collection. In addition, it is also another way to expand the seven wolves in the fashion field.

Turning on the agenda of the China International Fashion Week on the 30th, the brightest is undoubtedly the "2012 Septwolves together with Huayi Brothers and Baume & Mercier advanced customization show" which starts at 6:30 in the evening. As we all know, the Huayi Brothers is a listed "entertainment product manufacturing factory", which plays a decisive role in the entertainment industry in China. Seven wolves are well-known brands that have been forged from township enterprises and have developed rapidly in the second and third tier cities in China over the years. Expanding and growing strength. In the fashion week, the seven wolves and Huayi Brothers jointly performed a fashion show and concluded a strategic partnership.

I recall that many years ago, some unnamed garment companies in southern coastal cities such as Guangdong and Fujian have thrown heavy money, hired well-known artists from Hong Kong and Taiwan as their endorsements, and spread their propaganda and promotion through various media. They were really well-funded and had more money in their pockets. Not too. Their approach precisely caught the psychological tangles of the ordinary Chinese people. Seeing that the idols in their hearts can speak for a clothing brand that they have never heard of before, this brand must have an extraordinary place. In the dazzling clothing market where there are many Chinese clothing brands, they will consume as soon as they consume. Don't hesitate to invest the clothing costs in your pocket into these clothing brands that have big-name celebrities. "Everyone has high firewood and high firepower." China's large number of consumer groups have created these forward-thinking clothing companies that have grown and emerged from numerous township and village enterprises, and have become China's leading apparel industry leader.

With China’s rapid economic development and the continuous improvement of people’s living standards, the trend of white-collar workers seeking brand names and luxury goods began to spread to all walks of life. In order to get their favorite luxury goods, people can hear or see all sorts of weird stories almost every day. We are all accustomed to this. Smart fashion manufacturers certainly look deeper and farther than ordinary people. It is one of the most effective methods to use the power of stars to raise the value of their products and strive towards luxury. This has played a role similar to the recruitment of well-known Hong Kong and Taiwanese artists for endorsements many years ago. It is not difficult to understand why the apparel companies in recent years are keen on the original intentions of various fashion activities that the entertainment industry has been keen on in the past.

Pursuing the maximization of product value is a problem that every businessman is trying hard to contemplate. Over the years, it has not been a fantasy to spend millions on a show during Fashion Week. Fashion Week has now become the best platform for apparel companies to increase the added value of their products. Strive to seek high-end product development is the only way to increase the added value of apparel products, which can be concluded that with the steady and rapid development of China's economy, the position of China International Fashion Week in the heart of clothing companies is also increasingly important, with strength The clothing companies will tilt to fashion week on the balance of Fashion Week and Clothing & Accessories Expo. The trend of spending heavily on fashion week will be even more obvious.