Bosideng Down Purchased Shenzhen Women's Brand Jesse JESSIE

Bosideng Down Purchased Shenzhen Women's Brand Jesse JESSIE

Shenzhen Womenswear brand JESSIE entered the Bosideng Group's first new product launch event and was held in Shenzhen on the evening of the 11th. At the end of last year, Bosideng, a manufacturer of down garments, announced that it would enter the womenswear business and spend 890 million yuan to acquire 70% of Jessie’s equity.

Bosideng is the largest down apparel company in Asia. Gao Dekang, president and founder of Bosideng International Holdings Co., Ltd. revealed at the JESSIE 2012 autumn/winter new product launch that Jesse brand has successfully introduced Bosideng’s flagship store in Shanghai in March of this year. The next step is to introduce Bosideng. Xidan’s flagship store in Beijing.

Bosideng achieved sales revenue of 18.2 billion yuan in 2011. In recent years, the development strategy has been adjusted to transition to the “integrated apparel brand operator” and to enter. On the basis of down jackets, it gradually involved in men's clothing and other fields. "This year Jesse Women's Wear will become a core item of Bosideng's women's apparel business, ensuring a 25% growth in sales revenue and corporate profits."

Shen Yongfang, secretary of the Shenzhen Garment Association, said at the press conference that “China's women's wear to watch Shenzhen” has a number of well-known women’s brands in Shenzhen. As Jesse chooses to cooperate with a strong capital force, it will inject new momentum into brand development. Perhaps it is a More sensible choices. In this sense, with the backing of a strong backing, or will usher in a new development.