April 19, 2010, in the evening, a significant event took place at the headquarters of Blue Guowei Fashion Cowboy in Guangzhou Xintang. The "Brave and Fearless - Blue Guowei Fashion Cowboy Sponsors the Signing Ceremony of China's National Men's Basketball Team" was held with great ceremony. During this event, Blue Guowei Fashion Cowboy officially partnered with the Chinese national men's basketball team, marking a new chapter in their collaboration.
Representatives from the State Administration of Sports Basketball Management Center were present at the signing ceremony. This partnership aims to create a new "cowboy line," symbolizing strength, courage, and determination. Recently, the Chinese national men's basketball team climbed from tenth to ninth in the International Basketball Association rankings, maintaining the top position in Asia and achieving their best historical performance. This success has sparked confidence in Blue Guowei Fashion Cowboy, who believe that this collaboration will fuel even greater achievements in the future.
Some may question the connection between a fashion brand and a national sports team, but according to Lin Zhu, chairman of Blue Guowei, this is an epoch-making partnership. "In a deeper sense, it’s a spiritual collaboration," he explained. "The spirit of the cowboy—brave and moving forward—is exactly the same as the never-give-up attitude of basketball." A passionate basketball fan himself, Lin Zhu has sent his children to the U.S. to learn the game, hoping to instill in them the same perseverance and ambition.
Blue Guowei Fashion Cowboy is determined to build China’s first denim brand, and the national men’s basketball team’s dominance in Asia is hard to challenge. Their performance in the Beijing Olympics, where they pushed the world champion to overtime, showcased a fearless and fighting spirit that inspires pride. When interviewed, Cao Fei, general manager of Blue Guowei, expressed his admiration for the team's tenacity. "We value the swordsmanship of the Chinese national basketball team," he said proudly. His pride is well-founded, as Blue Guowei was the first fashion cowboy brand to partner with a national sports team.
The slogan "Move More Exciting" reflects the company's philosophy. These six words carry deep meaning. Cao Fei shared that "moving up" is his favorite phrase because "enterprises can't stand still if they want to succeed. They must keep moving forward and work hard, not just sit back." From the top of the company to the shop floor, everyone must "move"—no room for complacency or stagnation.
With this partnership, Blue Guowei hopes not only for employees to be active at work but also to stay energized during rest time. A strong body and a motivated spirit are key to the rejuvenation of the Chinese nation.
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