April 19, 2010, in the evening, a significant signing ceremony took place at the headquarters of Blue Guowei Fashion Cowboy in Guangzhou Xintang. The event marked the official partnership between Blue Guowei Fashion Cowboy and the Chinese National Men's Basketball Team. The ceremony was held with great ceremony, attended by senior officials from the State Administration of Sports' Basketball Management Center.
This collaboration is more than just a sponsorship—it represents a shared vision and spirit. As Blue Guowei Fashion Cowboy and the national team join forces, they aim to create a new "cowboy line" that embodies strength, courage, and determination. The Chinese men’s basketball team has recently climbed from 10th to 9th in the International Basketball Federation rankings, maintaining its top position in Asia and achieving its best performance in history. This progress highlights the team’s growing potential, which Blue Guowei sees as a powerful opportunity for future success.
According to Lin Zhu, Chairman of Blue Guowei Fashion Cowboy, this partnership is not just business—it’s a spiritual connection. “We and the national team are united by a deeper sense of spirit,†he explained. “The cowboy spirit—brave, forward-moving—is exactly what basketball is all about.†A passionate basketball fan himself, Lin Zhu has even sent his children to the U.S. to learn the game, hoping to instill the same never-give-up attitude in the next generation.
Blue Guowei, known as China’s first denim brand, has long admired the national team’s fighting spirit. At the Beijing Olympics, the team pushed through tough matches, including an overtime battle against the world champions. That boldness and determination have inspired the brand to take a step further by partnering with the team.
Cao Fei, General Manager of Blue Guowei Fashion Cowboy, expressed pride in the collaboration: “We value the spirit of the Chinese national basketball team.†He added that Blue Guowei is the first fashion cowboy brand to partner with a national sports team, making this alliance even more meaningful.
The brand’s slogan, “Moved More Exciting,†reflects its philosophy. Cao Fei explained that the word “move†is central to their approach. “Businesses must keep moving forward to succeed,†he said. “It’s not just about working hard, but also about constantly evolving and striving.â€
With this partnership, Blue Guowei hopes to inspire both employees and customers to move forward together. Whether at work or at rest, the brand emphasizes the importance of energy, movement, and vitality. In the end, this collaboration is not only about fashion or sports—it’s about the rejuvenation of the nation, driven by the power of unity and perseverance.
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