Elegance, is a kind of harmony and quiet charm; is a kind of clean lead precipitation. Delicate exquisite tailoring, reflects the quality of the essence of clothing, delicate soft lace, the village care for a lasting unique charm. Fashion, is a high taste of the art of life, look Zoran full self-confidence; looked up and revealed a different kind of style. Classic, you can let time stop, let the years quiet, represents a style, a timeless clothing style. Luxury, is a symbol of supreme to expensive; bustling, she was only looking forward to that time of infinite respect; busy, she is only to portray this wonderful brilliant chapter.
April 10, 2012, BELFORD brand autumn and winter conference, one of Hong Kong's top ten apparel manufacturers staged gorgeous 3F, No. 88 Songshan Road, Huangpu District, Shanghai, to bring extraordinary visual feast for everyone.
In the novel and stylish multimedia interactive SHOW, BELFORD has deduced four series of themes, including the elegance of the new born, the perfect forefront of fashion, the original ultimate classic, pure interpretation of luxury, which also fully underscores the clothing brand connotation, For urban elite women to create unique and attractive design concept.
With unique positioning and product advantages, BELFORD quickly won the high-quality women's respects after landing in Shanghai, Zhejiang and other regions last year. Simple atmosphere of the style, high-quality fabrics, elegant plate and superb technology processing, fully patronize the mature elite women's clothing needs, tailor-made high-grade clothing, reflecting the elegant attitude to life and dress philosophy. In the future, it will bring us more brand experience and surprises, will let more women enjoy them.
In BELFORD 2012/13 autumn and winter conference site, we have the honor to interview:
BELFORD Executive Director - Mr. Zhang Renyao
1: What is the main style of BELFORD?
[Zhang Ren Yao]: BELFORD brand style designed for high-grade women, the style of simple atmosphere. Selection of high-quality fabrics, elegant version. Superb technology from processing, reflecting the concept of high quality of life and dress, show the elegant elite mature female population charm.
2: What is the main population, what age?
[Zhang Ren Yao]: Our design is to meet the unique aesthetic taste of mature ladies in the upper class, is born for the pursuit of elegant intellectual lady. Elegant atmosphere of the atmosphere, with a sense of fashion, mostly for corporate executives or white-collar financial news industry, a solid economic foundation. Age 30 ~ 45 years old.
BELFORD Deputy General Manager - Ms. Xu Ming
What are the main marketing channels?
[Xu Ming]: Shanghai Port Exchange, Shanghai long light, Shanghai Hong Kong Plaza, Shanghai International Financial Center (IFC), Hangzhou Wulin Intime.
BELFORD Design Director - Miss Sun Ju-hsiang
1, this year's BELFORD in the design of any new breakthrough?
[Sun Ju Xiang]: First of all, this year's BELFORD has a new breakthrough in style variability, a day wearing a cloak coat, removable sleeve can be turned into a vest skirt, but also as a small dress. A little trench coat can also become a vest, a single product skirts, blouses and other 4 styles, many kinds of wear law.
Second, the design of the garment uses a combination of plane and three-dimensional design. Some of the clothes use three-dimensional shapes, while others use planar shapes in combination with Chinese and Western styles to exert restraint and restraint in oriental beauty. Also absorbed the Western three-dimensional, Yang Guan, the power of the United States. These designs also combine the comfort of clothing with the functionality of some of the human body's deficiencies.
Thirdly, in the material, many styles have chosen the combination of many kinds of materials, such as combining the light-absorbing silk velvet, the reflective satin, the transparent lace with the wool of the same color, and using rich texture changes to generate new Visual effect.
Although these three aspects, the technical difficulty is very large, but with good craftsmanship BELFORD R & D and production team, have the courage to people, the pursuit of excellence, willing to continue to innovate products, thank customers, to establish a permanent international brand image as Enterprise's goal.
2, BELFORD elegant, stylish, classic, luxury four themes of creative inspiration is what?
[Sun Ju Xiang]: BELFORD autumn and winter of this year's four themes, inspired by the inner palette of customer base and lifestyle.
First of all, BELFORD's customer base is rich experience, subject to good art, with a profound cultural heritage, elegant and graceful manner of their speech, the pursuit of eternal beauty. They emphasize both the subtle inner beauty from the inside.
They also love life, has a brilliant side; the same time, positive career, with unlimited passion. Thus, elegant and classic these two themes, the classic style of the main style, the elegant theme of the use of a harmonious and elegant beige line-based, sexy red dotted sexy: the classic theme to dominate the coffee mocha, orange bright embellishment To reflect the high quality of customers aesthetics and overbearing feelings.
In addition, BELFORD's customer base has a broad international perspective, both in business and in ideology with time, has a wide range of activities, but also has a wealth of social networking sites. Fashion theme selected the international black, white, gray-based color, style and simple atmosphere, highlighting the independent self-confidence and wisdom of elite female traits. The luxury theme of the clothing are to attend all kinds of social activities required for the evening dress and evening dress-based, and some solemn and generous, some beautiful and brilliant, to meet the needs of different places, and strive to depict the colorful femininity and wonderful life .
Attached: BELFORD Company Profile
BELFORD brand by the famous Hong Kong entrepreneur Mr. Tang Xiangqian and his family members founded in New York in 1982 in the United States, so far, 30 years of history. Over the years, with its unique design concept and excellent quality, it has become the world leader in the fashion industry and has been widely recognized and recognized by fashion circles all over the world.
In its early days, BELFORD was largely inspired by the fiercely competitive fashion market. At that time, the high-class fabric cashmere was never used in the fashion design of high-level design. BELFORD take this as a breakthrough, painstaking research, the development of a series of unique design, high quality cashmere fashion. Since then cashmere has become an integral part of the United States and the world's fashion industry, and BELFORD therefore also famous world.
In 1988, the company established TSE and BELFORD, the world's leading high-end brand TSE and BELFORD, which have won wide recognition from the fashion circles all over the world for many years as a joint-venture brand and BELFORD's bidirectional market development. With high quality and innovative design, TSE and BELFORD won the reputation of the international fashion cashmere king. And agree. In the United States in New York, London, Asia, Asia, Japan, South Korea and other places have stores and shopping malls counters, the total number of more than 100, some of the points of sale include: Saks Fifth Avenue, Neiman Marcus, Nordstrom and other major department stores .
Brand Company: BELFORD
Add: 7F, Baohong Center, 7755 Zhongchun Road, Shanghai
Tel: +86.21.6228.7330 Fax: +86.21.6228.7331
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This is the main material of the crowns ---copper chain and high quality crystal rhinestones above is the material in silver and gold color |
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