In early September 2013, a spectacular and refreshing children's wear conference was held in Guangzhou Yong Cheng International Hotel. Southern Television also sent well-known host Dou Ding sister to help cover the entire channel. This is the Sogni kids (Zhuowei Le) children's clothing "Music * SHOW" spring and summer 2014 new conference. What makes this the usual stage has become the focus of much publicity? In recent years, due to the improvement of domestic consumption level, the consumption of children's apparel by parents and children has gradually shifted from the pursuit of practicality to the pursuit of branding and fashion. The domestic market is also emerging a large number of brands. However, in fact, "the majority of children's fashion is just a miniature version of adult fashion," said Yang Dajun, a well-known terminal operator in China. Adults use their aesthetic instead of children to think, with adult fashion accustomed children's clothing styles, gradually numb parents, let the children lose their luster. More seriously, children's wear brand mixed, unscrupulous businessmen shoddy, with toxic cloth to produce poor quality children's clothing. Children's safety has once again become the focus of the community. Sogni kids brand operations director told reporters: Poor quality children's health damage, adult style erosion is the child that colorful heart. Copy of the clothing brand culture will certainly undermine the creativity of children. It is reported that Sogni kids from Hong Kong since 2006 to enter the mainland market will uphold the EU quality management system and has won the China Light Product Quality Assurance Center awarded the "most trusted consumers, the most assured of quality," the brand , And the "Quality Credit 3A Mark" issued by the China Association for Quality of Products. "Mr. Wu Jing An said:" From the source of procurement, select high-quality, environmentally friendly fabrics, strictly every process in the production process, in order to produce healthy and comfortable children's clothing product. From the beginning of health, Sogni kids started the brand. "To solve the safety and health problems, the responsibility of Sogni kids has not yet been fulfilled. From the needs of family, school life and social activities to meet the needs of every child and parents who love Sogni kids, It is the real pursuit of Sogni kids that one of the preferred brands of both refined and refined, elegant temperament children's family, the popular slogan of "excellent thinking, happy growth" is to ask children's clothing design itself to return to the personality of children And creativity.Sogni kids: children's fashion for children to call the shots.It is reported that Sogni kids (affiliated to Zhuowei music) under the Zhuowei International Group is a company covering children's clothing, children's education industry group. Sogni kids Music) designers shuttle in Milan, London, Hong Kong and major domestic fashion show, the moment of capture for the creative so that Sogni kids keep up with the trend; and unique advantages of the children's industrial chain, so that Sogni kids Ville) Get inspired from your kids at any time In Sogni kids, every kid's fantasy, every Children's creation may be a creative inspiration .8 years of hard work, so that Sogni kids become children's British fashion fashion icon, but also become the industry model of the integration of British style and Oriental children. Hong Kong as a base, and strive to tap things The intersection of square culture is also becoming one of the highlights of Sogni kids 2013 December Guangdong Marketing Association and Nanfang Daily to commemorate the 30 years of reform and opening up of Guangdong specifically for the 30 years has made outstanding contributions to the economy of Guangdong , Sogni kids became the only selected brand in "Guangdong's Top Ten Fashion Brands." As the congress presentation said: Children's fashion that allows children to make their own decisions is really the beginning of a revolution in children's wear.
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