Through a series of resource integration: optimizing product structure, upgrading the terminal image, and fundamentally enhancing product competitiveness and brand image. Department of Love women's fire full, in order to introduce high-quality agents in key areas, while the establishment of a number of branches of the strategic layout, competing in the Central Plains, quickly north, set off a frenzy of opening, will be the Department of Women's Clothing layout in China. It is estimated that hundreds of stores will be gradually settled in major cities in the near future.
In March, he was in love with the strong strategic marketing of women's wear and achieved initial results, opening 18 stores in succession. They are shops located in the economically important cities of China, including Ordos Minsheng Plaza, Shizuishan Dawukou, Liu'an Jinzhai, Henan Xingyang, Xiamen California Department Store and Liuzhou New Times Square (see below) Opening of the store list), of which the proportion of newly developed markets in the North 40%. This will bring urban modern fashion to women in the north and bring a different look to their wardrobe. At the same time, it will also bring love, dreams, and active fashion to the ladies.
Short-term, multi-store together, is the love of women's clothing to gain market acceptance testimony, but also shows the love of women's brand positioning: the fashion quality product line, price-sensitive people's pricing, rich fast product supply chain, build Young women are well-dressed in trendy, high-quality women's wear that meets the needs of more urban young women. All of this is to reduce the company's profits, so that consumers get great value for money shopping experience for the company's core operating philosophy.
It is believed that in the mode of "high-quality fashion, friendly people's parity" deeply loved by women, the pace of market expansion will rapidly develop and it will become an irresistible trend to bring the fashion trend to women all over the country. Rapid rise of a dark horse, we firmly believe that romance tomorrow will be more brilliant!
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