On February 9, Shenzhen Winter Fashion Week 2018 Press Conference was held at the Press Room of the Shenzhen Municipal People's Government. In real time, the Shenzhen Winter Fashion Week 2018 series which has been in preparation for several months has entered the countdown mode. From March 13 to 19, in the city's new humanities landmark - Shenzhen Museum of Contemporary Art and Urban Planning (abbreviated as "Two Pavilions"), the 80+ field fashion shows and static exhibitions will take you through the new season of global fashion trends; Shenzhen Fashion Week will also start a new fashion journey again.
Humane City, Fashion Upgrade
Shenzhen Fashion Week 2018 autumn and winter series sponsored by the Shenzhen Municipal People's Government, the Shenzhen Economic and Trade and Information Technology Organization, the Shenzhen Garment Industry Association contractors, together with the global fashion industry leader WME 丨 IMG Group, specially invited co-organizers Yuncai will jointly build. This season's fashion week will be the theme of “zero distance between art and fashion†and will once again become the focus of fashion in the world. Through grafting the mainstream resources and systems of the International Fashion Week into the global fashion publishing operation system, combining the advantages of the Shenzhen industrial brand, it reflects the orientation of “international platform, original design, commercial landing, and all-people fashionâ€, and strives to create a fashion, art and design cross The interconnected platform. Through Shenzhen Fashion Week, let the world see Chinese fashion and also push Chinese fashion to the world stage, further building the glamour of Shenzhen's international cultural city.
Conference site, the Shenzhen Municipal Foreign Affairs Office, City of Design Promotion Office Director Wang Han Xi, Gao Lin, deputy director of Economic and Trade and Information Technology Commission of Shenzhen, Shenzhen Economic and Trade and Information Technology Commission researcher Li Lan, Shenzhen Garment Industry Association will Long Shen Yongfang ; “Two Pavilionsâ€, Futian District Cultural Products Office, Shenzhen Evening News, relevant person in charge of Shenzhen Radio and Television Group, and designers, brand representatives, media reporters, and guests from all walks of life attended the event.
Show field, art and fashion zero distance labels
This new venue of the Shenzhen Fashion Week in the season, Shenzhen Museum of Contemporary Art and Urban Planning , is located in the central axis of the downtown area. It is one of the 60 landmark construction projects in the “Twelfth Five-Year Plan†of Shenzhen and is a contemporary art of Shenzhen. The important carrier of urban culture communication, inheritance and construction. This season, Shenzhen Fashion Week has also adopted the theme of “art and fashion†from the show design in accordance with local conditions, making full use of the bright style of the art gallery lighting, showing off the road and integrating the seat with the show. Including two international standards show field (A/B show field) that can accommodate 1000 people at the same time, and a new designer C show field that can hold 400 people; official designer SHOWROOM will be held at the same time on the 5th floor of the “ two halls â€. There are nearly a hundred designer brands and fashion agencies settled in, holding diverse designers SHOWROOM and POP-UP STORE, as well as artistic and cultural displays. While perfectly embodying the zero-distance themes of art and fashion, it promotes design innovation and promotes commercial landing.
By then, more than 200 domestic and foreign designer brands will present more than 80 exciting fashion releases and cross-border exhibitions. It is expected to attract more than 10,000 domestic and foreign professional buyers and more than 300 authoritative Chinese and foreign media to participate in the event. And reports.
International platform, stylish multi-dimensional release
Shenzhen Fashion Week 2018 autumn and winter series will once again highlight its unique positioning - focus on showing the fashion design leading and market integration capabilities of the brand and designers. AUM, Song of Song, Song of Song, La pargay, KALTENDIN, Distin Kidny, LAPORA, AHAMAHOX, IDPAN, D-63, MYMO, M.HITI, Ella x ottolinger / Cristiano Burani, SEASON WIND, VERSINO, LIYIHAN, Zoll, odbo, |Auspicious |, Light & Shadow Global Fashion Design Academy, IGO & EGO, DAMO WANG, Daimo, Mu MRELINEX Amuse, Kopenhagen Fur, Ichishisha, TOP-CEO, Moonlight, EITIE, VIMAGE, Yu Jiantian, Haier X, Gang, She's, Little Artist & EKOKO, SIEGO & PHOEBE MINLI, SIYI HUANG, DOTACOKO, JTK ZHENG, Muse Marry, HAIPING XIE Xie Haiping, Tony & tony's, BENNIS Poems X GIORGIO & MARIO, MAO MART homme, SUORYYI, KODICE. These outstanding brands and designers will bring the latest season's fashion releases. Shenzhen Fashion Week has also been working hard to link professional fashion publishing with mature industrial chains, synthesize advantageous resources, and create fashionable ecological chains.
A group of internationally renowned designers including the famous American designer Bibhu Mohapatra, whose clients include Jennifer Lopez, former US President Michelle Obama, and other political figures; World textile technology giant DuPontTM Sorona® DuPont Co., Ltd. and Pioneer designer Liu Baiyu Presenting environmental cooperation series. In addition, well-known Italian designer Alberto Zambell, French designer Patricia Forgral, Thailand's popular designer LA BOUTIQUE, Singapore's famous street fashion designer Amos Ananda Yeo, and the Macau designer United Show will also make their debut.
In addition, this season's fashion week also attracted Mr. Mario Boselli, Honorary Chairman of the Fashion Italian Fashion Association, Ms. Jennifer Taylor, Global Vice President of the fashion department of the IMG Group, and Daniel Wilte, First Vice President of the French Women's Garment Association. Ms. Andreina Longji, President of Milan Public Relations, and John Wolfer , a well-known director of London Fashion Week, and many other international guests attended the event.
Cutting-edge innovation, commercial design of original design
On the basis of great attention in the previous quarter, the independent designer C shows a new upgrade of the field model, independent cutting-edge designer brands DENG-Chao CHENEY DENG, SEVEN. YE Sai Wenye, YOEYYOU, ​​dice / one on ten, COMPLEMENTAIR, AMASA, Guyan Guru, Hiderwater, Anny Lin, SHERANUT, void, Esa Liang, Leopard, Mofiel, Pianura Studio, Yan Su, Marta Studio will show the power of original design.
It is worth mentioning that on March 14th, this season's “DICTION DAY BUTTERFLY DAY†continued to work together with HUAJIA STUDIO, CHAU-RISING Chau Sing, Lynn Gong, Alberto Zambelli and other outstanding designers to release the latest works; on March 17th, Gadao The independent designer platform brings together the hit models of Misi, Camii, Anni & Co, and Huajing Arts to bring new cutting-edge designs while exploring the innovative modes of commercial landing.
The “Shenzhen Fashion Week SHOWROOM†held in the same period will not only be expanded to an area of ​​2,000 square meters, there will be nearly a hundred domestic and foreign designers to showcase the products. By then, the display space created by combining fashion and art will be a professional for domestic and foreign professionals. The audience brings a unique fashion experience.
Fashion gift, heat radiation throughout the city
As part of the 31 event projects of the “Shenzhen City Culture Menu of 2018†created by the Shenzhen government, Shenzhen Fashion Week will hold a series of fashion events in addition to the brand fashion release to link fashion with life. By then, many fashion stars, supermodels, artists, designers, and fashionistas will work together with the urban elites to experience the cutting-edge trends brought about by this fashion event, bringing the beauty and vitality of fashion art to cities and life.
The activities of the same period include the first-day media meeting, opening ceremony, closing event, fashion art exhibition, fashion street shooting, creative salon, and brand festival. A brand new fashion feast will kick off.