On March 6th, Vipshop will join hands with well-known men's fashion brand GXG to create the Vipshop VIP big day, with the theme of “fashion customâ€, through the “Idol Boy Maker†flash shop, and the popular Nicole Xiong Yongqi textbook fashion wear. Take a variety of forms, export GXG brand new ideas, highlighting the unique charm of GIP and GXG. On the day of the event, Vipshop will be bringing along new fashion accessories such as spring dresses, celebrities, and other fashion items, providing apparel and shopping experiences that are full of lifestyle arts and fashion attitudes for urban elite men who are stylish, passionate about high quality and pursue internationalization. Create the most stylish fashion.
Idol Boyfriend Makes Fun Boyfriend Wear Various Styles
This time Vipshop x GXG is the starting point from the perspective of women and psychology. It closely follows the emotional resonance of female consumers and opens a flash shop with the theme of “Idol Boy Maker†to cater to female consumers to transform their boyfriends or their husbands. Take the psychological, meet the female consumer for her boyfriend or her husband to enhance the appearance, try a variety of dress style appeal.
The coordinates of Shanghai Baoshan Wanda's flash shop activities will officially open on March 3 for a period of 5 days. The total area of ​​the flash shop is about 100o, and the overall use of the maze route is presented to increase the interest of the show and separate the layered space styling. The appearance is dominated by the GXG brand color to add individual parts or transparent display windows, which attracts numerous Visitors stop and participate in the experience.
The flash shop is divided into 4 regions, corresponding to 4 different styles of men's wear, displaying 4 major theme scenes. They are light formal style areas where “boyfriend has become a fan, workplace is the show floorâ€, and you can walk into GXG here. The general manager's office feels a light formal style of clothing; the casual style area, “Fashionable against IQ, no pressure to take a new heightâ€, is designed as a park style, a bench, and a green grassland, allowing people to experience casual wear while harvesting. A good time for a relaxing moment; playing a sports style zone with the slogan of "a boyfriend with a sports love is not bad", tennis balls hanging, iron mesh and other sports elements, awaken people's sports cells, avatar sports sunshine boy ; And the slogan "Fashion wears my attitude, leads the way of the new era" as cool as the cool style area, will reappear graffiti walls and traffic lights, inspire people's personal interpretation of fashion and attitude, wear a custom fashion cool new fashion.
Not only that, there are diss wall for females, coupons for labyrinth corners, free-to-be-referenced model turntables, and the interactive zone with the popular Nicole Ko Xiongqi to meet men and women from different perspectives. The psychological appeal of the audience allows people to experience the changes and surprises brought about by fashion customization.
The unique fashion maze also attracted a crowd of fashionistas. At 19 o'clock in the evening on March 6th, the fashionistas Abu and Muyi will also conduct live broadcasts through the Weipin Club and a live broadcast platform. Together with everyone, they will explore the maze fashion vision. In addition to the uninterrupted red envelope rain during the period, there are star gifts such as the signature of the same paragraph sweater. The small partner who goes to the scene on the day of the event can not only encounter red envelopes, but also can participate in live interactive topics. There are also stars and other prizes that you can win.
Vipshop GXG Event Spike Activity Launches Xiong Qiqi Helps Boys Change IDOL
The highlight of the Vipshop x GXG Big Day event was the addition of the “Idol Boy Maker†flash shop and the popularity of the niche student Xiong Yuqi. In the GXG branding video, Xiong Yuqi dressed in GXG private clothes, the perfect interpretation of the correct installation of the male god, provides a textbook male god dress guide, can be described as a male god dress specimens, and through the daily use of private fashion clothes Plastic fashion customization, fashion trends show custom trends, will be very simple concept of fashion deeply rooted.
At the same time, the Victims' GXG conference spike activity started synchronously. Shirts, sweaters, jeans and other spring new products as well as Xiong Qiqi's same paragraph and men's and women's signatures were all on line on March 6th at the Vipshop. Women who are trying to transform their boyfriends and husbands into fashion ladies bring fashion items. Not only that, but this time the only vip x GXG big day is an unprecedented discount, will be presented to the user with fashion and cost-effective, not only the audience full 299/499/799/999 that is reduced by 30/100/150/200 With full discounts, a large denomination of $180 in red envelopes, and surprise spike activities, we are committed to letting users spend the least money and get the most perfect fashion experience.
Positioned as “Fashion + Global Select†e-commerce platform, Vipshop will take the mission of “inheriting quality life and enhance happiness experience†and at the beginning of 2018, it will jointly launch “Fashion and Beauty Trip†series activities with major brands. Together for the user to create new fashion feelings, but also allows users to get the most suitable for their own custom fashion. This time, VIP will join hands with GXG to create a new fashion trend for the younger generation and provide consumers with more quality and personalized costume experience. In the following days, VIP will continue to bring new fashion recommendations to users, unlock popular passwords, and create a stylish and beautiful trip that is unique to each consumer.