As early as a few weeks ago, different brands and different styles of boots poured into the counter like a tide. Take the development hall, a pair of boots more than 600 yuan, a pair of boots more than 1,000 yuan, which makes a lot of stylish ladies feel "spicy".
Indeed, according to Qian Lihua, floor manager on the first floor of the Plaza, the price of leather boots in winter has generally risen by 300-500 yuan over the previous year. The news that came from some agencies was that leather boots had to be lifted in price due to factors such as leather and other rising costs.
However, prices rose, and the buyer still had to buy it. The reporter learned from some shopping malls such as the New Century, Taifu Square yesterday that at present, the winter boots market has been fully launched, and more than 90% of new brands and new products of the public brands have been put on the shelves. There are only some “big cotton†(inline saying: boots, Boots with fur boots are not yet fully visible.
Compared to previous years, the retro style of this winter leather boots has gradually developed. Ancient colors such as bronze and brown are obviously popular with nostalgic colors. There are cases in which almost all brands in the mall use these colors as their main products for the winter. Of course, beige, black, and brown-red are still the same color in the leather boots market, but it is difficult to compete with the bronze series in style and appearance. Not only is the color change, the design changes are not small. Big heads, thick-bottomed shoes, and thick-heeled shoes drove the design of the traditionally pointed and high-heeled models out of the popular stage. Even the design of the boot is changed from legs to wide legs to cater to the consumer's leisure concept.
Buying shoes must be tested on your own. As a result, sheepskin boots gradually spread in the market, because the sheep cortex is soft, and the boots made of it are soft and comfortable, which is very appetite for many consumers. But sheepskin boots are soft, easy to break, and not wearable, which makes many consumers a headache. After all, the expensive silver is not worn for quite a while. It feels distressed. Therefore, cowhide boots are still the "big heads" on the market. According to the incomplete statistics of the mall, at present, the ratio of Changzhou market sheepskin boots to leather boots is approximately 4:6.
In terms of brand, Sijiatu, True Beauty Poetry, Aee, FED still occupy the high-end market of Changzhou winter boots, and its price is also more than 200 yuan/double more than mid-range brands. However, in terms of sales volume, Bailey, Qianbaidu, Tianmeiyi, and KissCat are mid-range brands with a price of around 600 yuan or more that are best sold in the mall. Check the customer price of the shoe cabinets on the computer malls, which is about 500-600 yuan.
In addition, there is still a part of low-end consumption. The so-called brand, everyone knows what is going on. Look at the price, ordinary: tens of yuan / double; expensive: hundreds of yuan / double. The style is good, most are followed by the first-line brand, but the material will not dare to say. Leather, composite skin or other materials, you have to see it clearly.
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