Passion Fashion Unlimited Space New Marco Polo Fashion Tour

Passion Fashion Unlimited Space New Marco Polo Fashion Tour
From April 2nd to April 4th, NEWMARCOPOLOFASHIONTOUR "New Marco Polo Fashion Tour" (Beijing Railway Station) was specially held at "No.5 Fifth Fashion" Design Industry Center at China International Clothing & Accessories Fair at No. 5 International The grand opening of the museum will present wonderful Italian fashion.

"NO.5 Fifth Fashion" Design Industry Center is a large design base with an area of ​​200,000 square meters. Located in the Greater Shanghai area of ​​Hangzhou, it will provide fashion designers and fashion designers and business opportunities for Italian and other nationalities. The concept of the center is like HELENCHEN, the chairman of France Europe International Investment Corporation. "It is not just clothing and fashion design. It is beyond simple product design, creating a new concept of value and lifestyle." This is a true fashion definition."

For a long time, the cultural exchange between China and Italy dates back to ancient times. The famous Marco Polo tour has become a model for human exploration and exchange. Inheriting this spirit, "NO.5 Fifth Fashion" design industry center and Milan's "ATELIERMENDINI" launched the "New Marco Polo Fashion Tour" led by many Italian designers, fashion brands and fashion people. The highest level of rolling popularity will be held in three major fashion cities in China - Beijing, Hangzhou and Shanghai. For example, the legendary Marco Polo travel history, fashion masters took their unique concept to the "New Marco Polo Fashion Tour" - from Italy, the journey of seeking Chinese fashion , Visiting China, cooperating with the Chinese, and leaving behind Italian works. The display during the Beijing CHIC became their first stop.

The 2,000-square-meter Beijing CHIC No.5 International Pavilion has been set up as an independent and complete fashion display space. It has created a three-dimensional and vivid intuition with static display, dynamic show and experiential fashion space, perfectly interpreting “New Marco Polo”. "Production and fashion concept of NO.5 partner" in Luo fashion tour "", and demonstrated a distinctive theme: "passionate fashion, style unlimited space." The entire pavilion was full of rich Italian style and became one of the brightest highlights during the 2005 CHIC. The presence of 15 senior Italian designers also created a space for experience and touch design, FASHION DESIGN STUDIO.

The pavilion also has a designer studio, layout center, textile information center, fashion industry course training center, media planning center, brand consultant management center, store space creation studio, enterprise service center, and international life housekeeping department. , an all-round information service center with an area of ​​nearly 100 square meters, and a Chinese element hall that fully exhibits Chinese culture (national fabrics display, live performances of ethnic arts, and modern Chinese and Italian collaborations with the extension of modern Sino-Italian cooperation); and an Italian-style cafe The restaurant is a place for guests to relax; the European trade platform, the business negotiation area and the European Chamber of Commerce CENTER occupy an area of ​​100 square meters and 30 square meters, respectively, for business negotiation purposes; in addition, the “NO.5 fifth fashion” design The industrial center also specially arranged chic FASHIONSHOW and fashion PARTY to create a stylish and culturally pleasing commercial atmosphere.

Many Italian fashion masters were invited to CHIC5 to start their “New Marco Polo Fashion Tour”, including PRADA exclusive space store for Italian fashion brand, storefront window designer ROBERTOBACIOCCHI and PRADA’s marketing consultant GIUSEPPEPOLVANI, Italy ALMAGREAL brand image advertising company design director and head Massimo & Giulia, STUDIODEROSA Italian designer joint company head MARIACLARADEROSA, Italian fashion magazine "MOOD" president GIANNIBERTASSO and so on.

The masters are all unanimously optimistic about the "New Marco Polo Fashion Tour" initiated by the "No.5 Fifth Fashion" Design Industry Center, and the Italian fashion magazine "MOOD" President GIANNIBERTASSO "Welcome to the fantasy in the dragon's sky. "The world is flying and landing" calls for the involvement of the Italian fashion industry. He said that the "New Marco Polo Fashion Tour" is a new opportunity not to be missed. Italian fashion design must find its present and future status in China. It has been around for a while and it is a dream that can be realized quickly.

The 2005 “New Marco Polo Fashion Tour” showcased the most interesting and innovative Italian fashion and fashion design at the International Pavilion at Beijing’s CHIC5 – this is also the purpose of the “No.5 Fifth Fashion” design industry center. There is no doubt that this journey has just begun and the fashion exchanges between China and Italy will continue in the “No.5 Fifth Fashion” design industry center...

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