The Blue Ocean at the end of the apparel industry - Children's Business Summit Forum

We look forward to meeting you on the West Lake and raising a wave of wealth!

【Special guest of the forum】
China's retail industry marketing management expert: Zhu Wenxin Founder of "zero inventory" model in China's apparel industry: Han Yongsheng China's "sports and entertainment" marketing first person: Ye Qi Corporate operation and retail operation expert: Yu Chuanen [Forum time] 2013 11 Month 19 [Forum Information]
Organizer: Xtepworld Habitat Holdings Co., Ltd. Undertaker: Zhejiang Yingtuo Industrial Co., Ltd. Co-organized by: China Research Fashion Brand Management Consulting Group Appointment Tel: Mr. Liu 0571-89971688 13805713272
Forum address:
Crowne Plaza Hangzhou Overseas Sea No. 333 Shangtang Road, Hangzhou (free of charge for invitations and tickets)

Xtep Children
积 Accumulate brand capital in more than 10 years? In 2014, there will be the most exposing frequency of CCTV hotspots in 14816? Eight major franchise guarantees? The top 60 design teams in France in the history of the world? Listed companies have strong capabilities and excellent operational management team

【brand power】
Xtep Group's honors: "Chinese Famous Brand Products", "China Famous Brand", "China Quality Exempt Inspection Products", "National Inspection Exemption", "Export Inspection", "China Top 500 Most Valuable Brand", "China Brand Annual Award Sports Goods Category NO.1 Brand."
Xtep's strength: successfully listed in Hong Kong on June 3, 2008! In 2012, Xtep sports fashion apparel sales exceeded 7 billion yuan, and more than 9,000 terminals were sold exclusively. In 2012, Xtep Children's Products Co., Ltd., which received much attention, was established.

[China's children's wear brand promotion is the most powerful]
The strength of Xtep Children comes from the full support of the parent company, Xtep Group.
In 2014, Xtep Group focused on quality resources and made every effort to promote Xtep's brand and market development. CCTV Children's Channel has been pre-signed, and it has reached a strategic partnership with it, and named the channel's "Hands-pulled hands" section. In 2014, Xtep Children’s brand is expected to broadcast commercials on CCTV Children’s Channel, Jiangsu Youman Channel, and Beijing Card Cool Channel. The total advertising exposure frequency is: 14816 times.
Taking advantage of the successful development model of the Xtep fashion sports brand, Xtep Children quickly gathered a high popularity with the “Xtep Little Star” campaign across the country in 2012-2013. In 2014, we will deliver the outstanding "Xtep Star" to CCTV's "Hands-pulled Hands" section for talent display, full-scale resource integration, use activities to drive terminal sales, use brands to promote terminal development, and use activities to stimulate consumption. Concerns and interactions to increase consumer loyalty, achieve high return-to-store rates, and high purchase rates!

【Team Advantage】
The Xtep children team uses market trends, fashion trends and the diamond dimension of consumer personality to plan medium and high fashion, medium and low prices, and emphasis on comfort and thematic products.
One of the world's most authoritative fashion trend forecasting companies [Carlin International, Paris, France] has a history of 60 years. It has 60 top designers in various fields and has 23 marketing points all over the world. Our professional team can It is one of the most professional and honest services in the fashion industry in Greater China. It includes [brand team, display team, fashion design, trend team] and brings the world's top design to Xtep children.
In addition, Xtep Children has amassed top-level professional talents from the children's products industry, with 23 designers, 7 professional buyers, 27 senior technicians, and 27 division-type designers, and 13 commodity information planners. Production and procurement staff of 27 people. Currently, it has the design and research and development capabilities of 2,000 to 2,500 models and 8,000 to 10,000 SKUs per year, which is sufficient for the needs of consumers and the national market in the next five years.
Xtep children's entire group of products is divided into three major systems: leisure doors, classic campus, rock and fashion, which includes footwear products, children's clothing, children's clothing, accessories and accessories. Adhere to the high-end product positioning, the price positioning of the third and fourth-tier cities, and focus on groups of children aged 3-14, aiming to provide children's products with high cost-effectiveness and richness, bringing a relaxed fashion experience and super mass to the general consumer groups. The value of the purchase experience.

[Marketing and Market]
Relying on the brand, based on the product, through the city agent flagship model, focus on the region, intensive cultivation, strong development, and quickly build a high-quality national network system with points to build a strong brand of China's children's industry.
Xtep Trinity's marketing model integrates brands, terminals, and products closely, promotes the development of the terminal with the brand, and drives the sales of the terminal. The product attracts the eye of the consumer and completely conquers the consumer's heart; the terminal will Constantly set up benchmarking shops, using quality stores to educate consumers on the strength of the brand.
The main direction of the channel development is the shopping malls in the core and county-level core business districts, and the street shops in the first and second districts at the county and county levels. The industry is made solid and the brand is high-profile!