"I like silk products very much. The silky pajamas are irreplaceable by other fabrics." "Silk things are too far away for me, and they always feel that they are very precious things. My character is too casual and silk products. Too much protection is needed, and I don’t know whether I am right or not. Whenever I see people wearing silk in the street, I feel a sense of flowing. I actually hope I can own a silk dress.â€
"I like to wear silk fabrics. It is particularly soft and comfortable. I wear a silk scarf and I am particularly elegant."
......
In the "Feeding Times" and China's first textile network held in the "silk market, consumer satisfaction feedback form", consumers seem to have a "noble" complex for silk, their love for silk products more than aversion, 86% Consumers have the desire to purchase silk products, and only 14% of consumers do not feel bad about silk products.
Since consumers think that silk is their favorite aristocratic product, why haven’t they been buying or using silk products? 8.82% of consumers believe that silk products in the current market, especially clothes, are not fashionable enough. 21.71% of consumers think that the price of silk products is relatively expensive. 27.95% of consumers consider it difficult to keep, and 19.81% of consumers do not understand silk. In the product, 2.10% of consumers thought that the purchase was inconvenient, causing them not to purchase silk products, and believed that the practicality of silk products was poor, accounting for 19.61%.
What problems will they pay more attention to when buying? Twenty-six percent of consumers believe that product quality is the most important. 32% of products are considered most important for fashion, 12% of consumers value the brand of the product, and 20% of consumers believe that price is the main factor in determining whether or not to purchase silk products. , think that customer service attitude is more important accounted for 10%.
Don't expect Xiao Wu, a 25-year-old artist, to be very keen on silk products. She does not think that silk products are only suitable for middle-aged and elderly people. However, because she is a working-class woman, she does not have too much money to buy high-end silk products. She told reporters: “There are more medium- and low-grade silk products on the market. Although middle and low-grade silk products sold in individual places can achieve good value for money, it is still difficult to purchase silk products at low prices. Most cheap silk products in the local area are imitations."
"Silk product itself is a very expensive product. Consumers repeatedly demand that prices be lower. Therefore, some merchants will use the inferior silk products to fool in order to cater to consumers' low prices, because they think they have seized a lot of consumption. It is difficult to distinguish the true and false defects of silk.†Wang Yongfu, business manager of Suzhou Gat Silk Co., Ltd., told reporters. "I think that as silk companies should let consumers understand the ingredients they buy when they buy products, they should mark the texture of 100% silk products and non-silk products. Many companies also launch according to the consumption power of different consumer strata. A variety of silk fabrics blended with other fabrics can not be called 100% silk, but they can achieve a texture similar to silk, and the price will be cheaper than 100% silk. In short, silk is a very valuable thing, don't expect It can be very inexpensive."
“Actually, consumers should not go to the hypermarkets to buy silk products because they are unscrupulous. As far as I know, quite a few silk products in these places are fake. Consumers are advised to go to shopping malls and brand stores to purchase silk products. Although these places are silk products, The prices will be higher, but they can guarantee the quality of the products they buy.†Luo Rulian, regional manager of Hangzhou Runxiang Silk Co., Ltd. said. So what are the main ways for consumers to purchase silk products? 39.86% of consumers choose brand stores, 37.86% of consumers choose shopping mall counters, 20.19% buy through e-commerce sites, and 2.9% of consumers go to big stores.
Let consumers deeply understand the silk story "feeling that silk products are always something that wealthy people wear. A fine silk dress is too expensive to spend a month's wages." Every time a consumer sees a silk product in a shopping mall Detour, never ask silk products.
Many consumers share the same opinion. For the issue of whether the price of silk products on the market is too high, 77.71% of consumers hold a positive attitude. Only 10.29% of consumers deny this claim, while 12.00% of consumers are The price of silk products is not known.
Luo Rulian said: “Silk material has been on the rise and our products can only keep up. Since ancient times, silk is a valuable thing. Now that prices have risen and rise again, silk products that were originally only suitable for some consumers have been reduced. Sales area."
“People have always felt that only a small number of wealthy people can afford to wear silk products. Now, Chinese consumers actually have a great demand for luxury goods. A large number of consumers can afford silk, but they have not yet Form a kind of 'trend'. So many domestic consumers ran abroad to buy LV, PRADA ... ... fully shows that the domestic ability to purchase luxury goods is sufficient." Wang Yongfu said. Silk cannot be used for bargaining, but it is used to tell stories. This is because only when the story of silk about hundreds of years of history was heard, the customer would only buy high-grade silk products. This just confirms a theory in marketing that consumers are not used to be "convinced," but used to be "**."
Silk is very beautiful. This is something we all know. But silk is not only beautiful, but it is also environmentally friendly. Ordinary people may not have such a concept. Wang Yongfu said: "Silk is spit out from the mouth of a silkworm's baby. Everyone in the industry knows that silkworm babies are very delicate and cannot be exposed to the sun and sunlight. Even the mulberry leaves they eat cannot be contaminated. Silk also has a feature. , It can be recycled, so the silk industry is both a circular economy and an environmental protection economy.†At a time when environmental protection is increasingly “fashionable,†recycling and environmental protection may be the new selling “points†for tidal products of silk products.
"I like to wear silk fabrics. It is particularly soft and comfortable. I wear a silk scarf and I am particularly elegant."
......
In the "Feeding Times" and China's first textile network held in the "silk market, consumer satisfaction feedback form", consumers seem to have a "noble" complex for silk, their love for silk products more than aversion, 86% Consumers have the desire to purchase silk products, and only 14% of consumers do not feel bad about silk products.
Since consumers think that silk is their favorite aristocratic product, why haven’t they been buying or using silk products? 8.82% of consumers believe that silk products in the current market, especially clothes, are not fashionable enough. 21.71% of consumers think that the price of silk products is relatively expensive. 27.95% of consumers consider it difficult to keep, and 19.81% of consumers do not understand silk. In the product, 2.10% of consumers thought that the purchase was inconvenient, causing them not to purchase silk products, and believed that the practicality of silk products was poor, accounting for 19.61%.
What problems will they pay more attention to when buying? Twenty-six percent of consumers believe that product quality is the most important. 32% of products are considered most important for fashion, 12% of consumers value the brand of the product, and 20% of consumers believe that price is the main factor in determining whether or not to purchase silk products. , think that customer service attitude is more important accounted for 10%.
Don't expect Xiao Wu, a 25-year-old artist, to be very keen on silk products. She does not think that silk products are only suitable for middle-aged and elderly people. However, because she is a working-class woman, she does not have too much money to buy high-end silk products. She told reporters: “There are more medium- and low-grade silk products on the market. Although middle and low-grade silk products sold in individual places can achieve good value for money, it is still difficult to purchase silk products at low prices. Most cheap silk products in the local area are imitations."
"Silk product itself is a very expensive product. Consumers repeatedly demand that prices be lower. Therefore, some merchants will use the inferior silk products to fool in order to cater to consumers' low prices, because they think they have seized a lot of consumption. It is difficult to distinguish the true and false defects of silk.†Wang Yongfu, business manager of Suzhou Gat Silk Co., Ltd., told reporters. "I think that as silk companies should let consumers understand the ingredients they buy when they buy products, they should mark the texture of 100% silk products and non-silk products. Many companies also launch according to the consumption power of different consumer strata. A variety of silk fabrics blended with other fabrics can not be called 100% silk, but they can achieve a texture similar to silk, and the price will be cheaper than 100% silk. In short, silk is a very valuable thing, don't expect It can be very inexpensive."
“Actually, consumers should not go to the hypermarkets to buy silk products because they are unscrupulous. As far as I know, quite a few silk products in these places are fake. Consumers are advised to go to shopping malls and brand stores to purchase silk products. Although these places are silk products, The prices will be higher, but they can guarantee the quality of the products they buy.†Luo Rulian, regional manager of Hangzhou Runxiang Silk Co., Ltd. said. So what are the main ways for consumers to purchase silk products? 39.86% of consumers choose brand stores, 37.86% of consumers choose shopping mall counters, 20.19% buy through e-commerce sites, and 2.9% of consumers go to big stores.
Let consumers deeply understand the silk story "feeling that silk products are always something that wealthy people wear. A fine silk dress is too expensive to spend a month's wages." Every time a consumer sees a silk product in a shopping mall Detour, never ask silk products.
Many consumers share the same opinion. For the issue of whether the price of silk products on the market is too high, 77.71% of consumers hold a positive attitude. Only 10.29% of consumers deny this claim, while 12.00% of consumers are The price of silk products is not known.
Luo Rulian said: “Silk material has been on the rise and our products can only keep up. Since ancient times, silk is a valuable thing. Now that prices have risen and rise again, silk products that were originally only suitable for some consumers have been reduced. Sales area."
“People have always felt that only a small number of wealthy people can afford to wear silk products. Now, Chinese consumers actually have a great demand for luxury goods. A large number of consumers can afford silk, but they have not yet Form a kind of 'trend'. So many domestic consumers ran abroad to buy LV, PRADA ... ... fully shows that the domestic ability to purchase luxury goods is sufficient." Wang Yongfu said. Silk cannot be used for bargaining, but it is used to tell stories. This is because only when the story of silk about hundreds of years of history was heard, the customer would only buy high-grade silk products. This just confirms a theory in marketing that consumers are not used to be "convinced," but used to be "**."
Silk is very beautiful. This is something we all know. But silk is not only beautiful, but it is also environmentally friendly. Ordinary people may not have such a concept. Wang Yongfu said: "Silk is spit out from the mouth of a silkworm's baby. Everyone in the industry knows that silkworm babies are very delicate and cannot be exposed to the sun and sunlight. Even the mulberry leaves they eat cannot be contaminated. Silk also has a feature. , It can be recycled, so the silk industry is both a circular economy and an environmental protection economy.†At a time when environmental protection is increasingly “fashionable,†recycling and environmental protection may be the new selling “points†for tidal products of silk products.
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