Business philosophy
Integrity: business management is the test of the ability to fulfill operational commitments, on the middle and lower reaches, the staff, the only integrity of the customer can only continue to operate. (Integrity is simply the source of the company.)
Innovation: The motivation of enterprises is constantly leading innovation, especially in the fashion industry, only in the style, quality and technology innovation and research and development, in order to maintain the competitiveness of their products. (Innovation is the company's vitality).
Respect: The focus of the popular industry is people, what kind of person to look for is more important than what to do. The company is upgrading or sinking down and thinks it is fundamental. Appropriate talent, determine the future of the company, knowing that people are good at doing business. (Respect is the company's management of the country).
Excellence: The essence of the retail industry is change, grasp the market dynamics, with each stage of development to make appropriate development strategies and changes, can only be successful. (Excellence is the company's basic guarantee)
Sharing: In addition to the basic goal of profit-making enterprises, establish a model goal, taken from the community, with the community, in order to produce more additional value to the product. (Sharing is the company respected culture).
Brand concept
Independence and assertiveness, diligence in the neat and tidy, always ready to meet the challenges and enjoy them; intelligent, demarcation of career and life (with better work, but will enjoy life, understand taste), perceived high quality enjoyment, make self-confidence times Now glory, emely live in the moment.
target setting
"Mental Age" 28-38 year-old working women wear daily, the main customers are those well-educated, have a better job of professional women, the pursuit of elegant personality, intellectual simplicity, with strong, but also suitable for different occasions clothing.
Elegant personality has a unique charm of the fashion women ; intellectual breakthrough in the past a single feminine or casual style, the two closely linked so that the city's working women, perceived high-quality, high grade, in order to reflect their own value; simply through the fabric , Cutting, technology, combined with design features, make the style more refined and stylish.
Style positioning
emely brand women for those who wear nine to five office lady dress, the basic classic elegant women independent opinion, hardworking and able to work extra points for the workplace;
Suitable for a variety of occasions wearing (leisure, work, get off work or travel, travel), a more intellectual leisure, tailoring the fit of the suit with a seasonal fashion design, so that the whole garment immediately become lively and youthful casual; take the young and easy Urbanization routes, more flexibility and interoperability.
There is also a sense of urban, modern, modern and elegant social life equipment, the use of scarves, pearl jewelry, purses and other accessories embellishment, feel the fashion breath.
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