Rebecca wig Haute Couture Club settled in Shanghai

Rebecca wig high-end custom clubs settled in Shanghai men's fashion wig sales will become a new bright spot

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Rebecca Shanghai Sinan Mansion High-end Customized Club Opening Ceremony [Save to Album]

On August 3, 2012, the international wig brand Rebecca Haute Couture Club debuted in Shanghai's Sinan Mansion. This is the second wig haute couture store opened by Rebecca after Beijing Tianyuan Port, bringing a high-quality experience to the fashion capital. Rebecca’s vice president of fashion marketing, Zheng Wenqing, said that although there are more women’s fashion wigs in the store, men’s wigs are also an important market that Rebecca will pay attention to. “We have started to make men’s finished products and semi-finished products. Some tools and processes, including customization, are slowly introduced into the storefront."

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Rebecca Sinan Mansion Haute Couture Club Store Display [Save to Album]

Rebecca Shanghai Sinan Mansion Haute Couture Club is a private and exclusive space with a one-to-one service. Combining smart technology, extraordinary craftsmanship and honoured service with luxury brands, Rebecca is a high-end custom-built lifestyle creator who advocates an elegant and relaxed attitude towards life and is created for outstanding people who know and appreciate life. The clubhouse combines the characteristics of tailor-made Haute Couture, personalized Haute Couture, and luxury Haute Couture. The top designers will tailor the color, model and size according to the customer's personal style and preferences. The unique advanced technology guarantees the product. The structure is perfectly matched to the physiological form of the human body. At present, the level of wigs on the market is uneven, and the market is unlicensed and cheap. In the face of such pressure, Zheng Wenqing said, “There will be such a situation in any industry, and there will be a high-end, well-respected brand. , making fake brands, but I think this situation will gradually improve through market competition, and competition will also inspire us to do better and better."

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Ms. Zheng Wenqing, Vice President and Director of Rebecca Fashion Marketing [Save to Album]

The Rebecca Haute Couture Club is a high-end service that is distinguished and intimate. The customizer uses professional equipment imported from the United States to complete the unique product design with reference to the model drawings scanned by the equipment. The wig products of Rebecca Haute Couture Club are hand-crocheted by experienced technicians over 30 working days. Each hand-woven product has a crocheting volume of 100,000-110,000, which is higher than our own average volume. The high-definition products that can be completed after extremely complicated production processes make the wigs fit the head like a tailored body, and the wearing experience is natural and comfortable, and the craftsmanship is comparable to that of micro-carving.