2012 National Day coincides with the Mid-Autumn Festival, the golden eight days, the underwear manufacturers riveting enough to prepare a big fight, a variety of underwear product promotion methods and methods coming soon, such as: buy gifts, road shows, underwear show, try on, In order to achieve the desired goal, Han Cheryl remind underwear to join the shop, to avoid errors when the following three promotions:
Misunderstanding one: gifts can not meet customer needs
Gifts on the one hand can lure customers to repeat the purchase, on the other hand is to cater to customers habit of petty incentives to stimulate their purchase impulse. At present, some companies do not buy the underwear to do gift promotions to grasp the customer's attitude to choose gifts, inadvertently made a "gift" error.
Underwear product prices are limited, so promotional gifts cost price can not be too high, can not be overwhelming; but must be refined, it will not affect the brand's grade. Similar things women like nothing more than related things such as socks, scarves, shoulder straps, towels, cosmetic bags, cosmetic mirror and other small things, you can send some umbrellas, sunglasses and the like.
Gifts are not the more expensive the better, but the more customers love the better. The choice of promotional gifts is not expensive but lies in the heart of different consumers according to the choice of the most sentimental things inside, and we have to be different in the promotion, according to different consumer attitudes to find the most they want Gifts
Han Lier brand underwear store interior
Misunderstanding 2: Promotions only ignore the latter part of the current service
Merchants in the holiday season launched product promotions, be sure to guard against and beware of the "one-hammer" trading activities. Service is unwilling to do or long-term service can not keep up, the formation of activities when the customer is "God", after the event the customer is "servant" situation. In this way, the effectiveness of promotional incentives will be terminated as the event disappeared, so that the promotion can only greed for the moment, entered the misunderstanding of the promotion.
Underwear stores in the sales of products to be honest to treat customers, to avoid and reduce the sale of goods returned. Promote the introduction of goods, to seek truth from facts, to ensure that customers buy really need their own goods or services. For those who can not be returned according to the provisions of the goods, store staff to make necessary detailed instructions and tips to customers, to avoid unnecessary friction afterwards.
Misunderstanding three: lack of creative fashion underwear discount price cuts
Cheap promotions have become the main content of promotional activities, we will cut prices as a promotional activity, invincible. Long-term price promotions, but will make price cuts into the dead end. Promotional innovation If the price can not be affected by the impact of promotional activities down, continue to be stable and can make a good sales promotion, it will be a great breakthrough in promotional innovation.
Some underwear businesses do promotional activities, simply do not care what their own products, what are the characteristics, blindly cut prices. If targeted to find the specificity of the product, you can not see a promotional campaign in the market so hot and copy, copy mechanically to implement the promotional activities, this time, you can boldly implement promotional activities.
Guangzhou Pictorial underwear Co., Ltd. (Han Lier)
Han Lyle online consulting: http://zs.ef360.com/Items/henlear/
Address: Guangzhou Baiyun District are Wo Street (106 State Road) He Long Er Road No. 1199 Xinke Building
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Website: http://
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