[China Glass Network] Advertising exposure, click-through rate, conversion rate and other data are important indicators to measure the effectiveness of online advertising. Nowadays, as an important link in linking ad clicks and user conversions, “two jumps†are gradually being taken seriously by advertisers and marketing agencies.
In the field of precision marketing of the Internet, the well-known online advertising company “Yi Yi Tong Tong†took the lead in introducing the concept of “two jumps†into the service system and used it as an important content and basis for advertising monitoring and optimization. The so-called "two-hop" refers to the first click behavior after the user clicks on the advertisement to enter the customer's website. Taking the “triple jump†in sports as an example, the second jump plays an important role in the complete structure. It must be connected with the front jump and ensure the third jump. The results are therefore extremely high in technical content. The same is true for "two jumps" in online advertising. Only when a user clicks on an advertisement and goes to the customer's website to make further clicks, and then goes to understand the product or register the website, etc., he may become a final consumer of the product or service.
In terms of e-commerce marketing, many advertisers often face the embarrassing situation of high click volume and low sales. This is actually the problem of low “two-hop rateâ€, which is simply measured by exposure, click-through rate and other data. It is not possible to make a reasonable explanation. In fact, the click behavior indicates that the user has an interest or demand for the advertisement information, the product does not match the advertisement, the product price is high, and the product page is disordered, which may cause the "two-hop rate" to be low.
U-Communication makes full use of the advantages of online advertising for tracking and monitoring. It uses "two-hop" as an important indicator to measure external traffic, and has adopted multiple safeguard measures to solve the problem of low "two-hop rate". If we compare the entire online advertising process to the “triple jumpâ€, the rich and high-quality advertising resources platform provides sufficient horsepower for the “front jumpâ€. Currently, the company’s accumulated advertising media resources can cover 90 countries. More than % of netizens can effectively ensure the integrity of marketing information media coverage; in the crucial "second jump", YUYI relies on leading directional technology and efficient delivery methods to fully meet the user's interest needs and ensure that Marketing information is quickly delivered to every matching audience. This is not only the key link that attracts users to click, but also the “wind vane†that guides users to make further clicks. The important role of data is not only reflected in the closing report, but throughout the entire During the launch process, once the “two rate†is low, the professional marketing team will analyze the time and provide the developer with a scientific optimization plan, such as adjusting the media, changing the creative or the website. Modifications to the structure, etc., to achieve the desired marketing effect in order to successfully achieve the "third jump" Done everything.
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