Provence's life is simple and noble, single here to slow down the pace, a good suck a forgetful scent, taste delicious cheese, but also a rare realm of life. If some say Provence is completely romantic, probably not too much, because here in addition to romance romantic legend for a long time, as well as because of "Marseillaise," known for the Marseille, because of "Monte Cristo" and well-known in Ev Island, as well as refined college town Aix and Avignon, aftertaste of the medieval Villa, a small cozy street cafe ... ... intoxicating.
In 1978, home fashion brand Eibelle was born in Provence, France. Today, "Provence" is no longer a mere geographical name, but also represents a simple worry-free, lazy lifestyle, a kind of petty, watching the flowers before the court; Comfortable leisure mood.
Mabel, born in Provence and living in the town of Arles for generations, founded the "La Eibelle" home fashion house.
In French, La Eibelle symbolizes a free, beautiful, informal soul.
The late seventies, Paris, numerous emerging designers, the traditional designers issued a challenge, a variety of fashionable women's styles have been baked overnight. La Eibelle has repositioned the brand. The advocacy of the "confident and elegant" formal conversion as "enjoy life."
Lightness bought La Eibelle at a huge sums in the 1970s.
Lightness Group is an integrated group engaged in the production, design, manufacture and sale of underwear. In 2001, Lightness International Group set up its Asia-Pacific headquarters in Hong Kong to set up factories in the Asia-Pacific region for underwear production and sales, serving more than 10 million users in various Southeast Asian countries. With its internationally advanced R & D technology and advanced production technology, the Group's functional underwear has quickly become the industry's premier "Functional Underwear Leader" in just eight years.
Lightness Group, another fashion brand Ribei Er, with its mature operating system and management system and years of successful experience in brand operation, the French La Eibelle's international brand concept, fashion and romantic design ideas, La Eibelle Daybe Er, at the starting line has been One step ahead.
With high-quality brand image, perfect management, marketing team, a sound marketing system, with a high degree of professionalism in the service of agents in China, franchisee, and based on market feedback, with the French headquarters design concept communication, continuous improvement and development Adapt to the oriental women's characteristics of home fashion products.
La Eibelle Daybeier will uphold the "people-oriented, achievements ideal" business philosophy, adhere to the "personality, fashion" brand positioning, professional focus on the Chinese women's fashion career, and actively spread La Eibelle Daybe near "enjoy life" home fashion culture.
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