Ten years ago, a clothing store named "Hey Plus" was quietly born in Guangzhou. The owner was 20-year-old Chen Zhanhong.
10 years later, “Jinjiao†was developed into a fashion design company by a family clothing workshop, and then “Jianjiao†Industrial Co., Ltd. was established. There was no cost of entrepreneurship. In 10 years, Chen Zhanhong transformed from a self-employed person to more than 20 people. The big boss of a company, with assets of several tens of millions of yuan, only earns about 15 million U.S. dollars in export clothing every year.
The development is so rapid and prominent that in addition to weather, location, and people, the skill of superb market manipulation cannot be underestimated.
The industry that includes “garbageâ€, including clothing, electrical appliances, footwear, and catering, but clothing is the bulk of the clothing revenue accounted for 80% of total revenue. In apparel styles, fabrics are updated seasonally and monthly, and it is crucial how the pulse of the quasi-market can be achieved in the rapid transition. Chen Zhanhong said that he used the "dance tactics", that is, each time a novelty garment was designed, a row of "top guns" must be placed on the market to check the market demand, and then decided on the sensation of the first row of guns. The second and third batches were put in.
The outstanding aspect of “adding bonuses†lies in the “bombardment†of the market with restraint. There is always room for each new product to be put into the market, and it will never be overpowered by “boomâ€. Chen Chin-hung's idea is that a customer buys something just like eating. When something suddenly eats too much, he will be bored with this kind of thing and he can no longer afford it.
One product is disposable, but the trademark is long-term. If there is no capital to start a business, if you are “fatigued†by the trademark, you will find it difficult to open the market in the future. Therefore, when each new product sells best, the next new breed will mature. It is possible to continuously bombard the market with "fast" and "new".
In order to ensure the “quick†and “new†features of the products, Chen Zhanhong attaches great importance to information and strives to turn information into products in the shortest possible time and seize the “new wave†of clothing. At present, there are as many as 20 different types of suits in the "plus and minus." Without capital-based entrepreneurship, relying on "fast" and "new" will not be able to secure success in the market. The real dominance of the market is the customer. Only by winning the customer can the market be won and the “boom†can be guaranteed.
As a result, "Taiwan Plus" has launched "tailor-made" and "lifetime warranty" approach. For those who visit abroad, get married, and have special stature, you can go to “a plus-minus†tailor-made upscale suit. All of them are "tailored" and "tailored" and "lifetime warranty." For those who visit abroad, get married, and have special stature, you can go to “a plus-minus†tailor-made upscale suit. Any suit that is purchased in a suit with a “lifetime warranty†and an “indeed†can also be modified to fit. This move has increased the number of franchised clothing stores from one to seven, but it also can not meet the needs. 2. A handyman earned 500,000 yuan a year. He was a loser, a liar, and a deserter at the mall. No one put him in the eye because he had no conditions to win. So, Su Hongda how to get ahead. Without capital, entrepreneurship leads the way to success, making the company earn more than 500,000 yuan a year in profits. Su Hongda was not young enough. When he was 35, he was still a handyman at the factory. His monthly income was only able to maintain the life of a family of three. He also needed his wife to do some scattered sewing work for the family to help make up for the family. The 35-year-old was a turning point in HTC's life. One day, he passed through a real estate agency near the house and found that the staff inside was drowsy. Although the property sales were busy at that time, only the real estate company was deserted. The building materials posted at the entrance were also very few, and the company’s top news was also attached. HTC suddenly took the initiative and thought that this was a rare opportunity. Although he did not have enough money to engage in some small businesses, but her mother had considerable savings, he decided to discuss it with her. When he started his business, he reduced the customer referral fee to a minimum and only took half of his commission.
In addition, he took a "stale" policy, not afraid of wasting tongues and tongues, and constantly introduced the house suitable for their customers to the house. At the last moment, the other party finally found his ideal house. He would never give up easily. Many customers come to the real estate company and want to buy a house. In fact, there is no idea in the mind. If the salesman knows how to seize their psychological weaknesses and sincerely serve them, the customer will naturally depend on you and will not go to another property company. Purchased
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