Experts call for breakthroughs in Chinese jewelry industry

Can China's jewelry business continue its high growth for 30 years? With the advent of high-cost era, how does the labor-intensive jewelry industry break through the bottleneck of the industry? How can Chinese jewelry companies keep up with the times in the tide of new industries? In the first session of the China Jewelry Summit held at the same time of the 17th Yiwu Fair, some heavyweight jewelry industry experts and scholars interpreted the scene, “toward the trend of the pulse and to create the future of the jewelry industry” to teach the jewelry industry a new round of market competition. "The way to break through."

Buyers carefully watch sample e-commerce in the 17th Yiwu Fair Jewelry Exhibition focusing on "customer experience"

“E-commerce is an inevitable trend in the future development of the industry.” Han Jiangbo, general manager of Shin Kong Jewelry Co., Ltd. has repeatedly mentioned the necessity and importance of traditional businesses involved in e-commerce. He believes that after years of development of the jewelry industry, homogenization competition is serious, product profits have shrunk dramatically, so jewelry companies must seek innovation, to break through, and e-commerce is a good direction and marketing channels, it can be maximized to meet The individualized requirements of the customers are in line with the consumption habits of “post-80s” and “post-90s”, and there are promising futures.

In recent years, e-commerce is booming, and the e-commerce development in the jewelry industry is in full swing. Visitors represented by online merchants such as Taotao.com, Zhongcheng.com, T400, MBOX, etc., depict the rise of freshmen in the decorative industry as an unstoppable force, injecting more vitality and innovation into the jewelry industry.

For how to make e-commerce bigger and bigger and seize the opportunity for development, Gu Xiangping, Chairman of Guangzhou T400 Jewelry Co., Ltd. thinks: “To do e-commerce, we must pay attention to customer experience.” Gu Xiangping explained that there is a customer in his shop I bought a piece of jewelry and found one of them was drilled after receiving the item. He said nothing, he helped the customer free replacement, also wrote a letter of apology. The customer was very touched, and later spent 20,000 yuan in his store to buy a lot of jewelry. Gu Xiangping called it "customer experience." Customers have complaints, and network operators must be 100% compromised. Last year, Gu Xiangping once set a record of selling 10,000 necklaces in a single day. He not only tried his best to make a good customer experience, but also did a good job in dot decoration and product design.

Product development capability Urgently improving the pioneer of Chinese fashion jewelry Qiu Hongyu has been engaged in the fashion jewelry industry for more than 40 years and has obtained a number of national patents. The elite jewelry he cultivated spreads all over the country. However, before 2003, his company was an OEM and the profit was very low. He had also been involved in a patent issue for a foreign brand to make a branded product and lost millions of dollars. Since then, Qiu Hongyi has ceased to be an OEM and has started to independently develop and design products, focusing on intellectual property protection.

"Design is a difficult and high-tech job, but it must be done. We must also develop new materials, new materials, and good design." Qiu Hongjun said at the forum. For the understanding of R&D and design, Kou Yuanfang, Chairman of Hong Kong International Silver Age Jewelry Co., Ltd., has the same understanding. Yan Yuanfang said: “Our greater advantage lies in the design of styles. Jewelry styles must be coordinated with the body shape, skin color, and preferences of the Asians. We must learn from different cultural connotations and unique elements in different parts of the world. At present, the “Silver Age” is strong because of its With unique R&D capability, more than 1,000 new products can be launched every month, making it a wonderful gift for the jewelry industry.

Enterprise transformation and upgrading is imminent There is a special guest on this summit forum. He is an entrepreneur from Korea, Xue Kuizhong. Xue Kuizhong is the leading figure in Qingdao Korean jewelry company, and brought a lot of information to Korean audiences to the audience.

“After 2007, the Korean jewelry industry, like the Chinese jewelry industry, is facing the pressure of industrial restructuring and corporate transformation and upgrading,” said Xue Kuizhong. At present, China's jewelry companies are 70% export-oriented, because the European and American economies are stuck in debt and muddy, economic recovery is weak, coupled with the cost of domestic raw materials, labor, finance, etc., the jewelry company's product profits fell and then fell. To break through this predicament, jewelry companies must strengthen their product R&D capabilities, update environmental protection equipment in a timely manner, promote enterprise transformation and upgrading, and use short-term cost increases in exchange for long-term cost reductions.

Cheng Huifang, dean of the Zhejiang University of Technology’s School of Economics and Management, believes that the jewelry industry has great potential, but in the face of complex domestic and international economic conditions, challenges still exist. She suggested that powerful companies can take this opportunity to acquire international brands, integrate all resources, and accelerate the pace of development. Small businesses adhere to the principle of survival first, accumulate strength, wait for opportunities, and gradually transform and upgrade.