Monie is a brand that celebrates the quiet elegance and refined beauty of women, empowering them to express sophistication, intelligence, and modern fashion through their clothing choices. Designed for women who are confident, stylish, and in tune with their own unique sense of style, Monie represents more than just fashion—it's about self-expression and empowerment.
Targeting women aged 25 to 35, the brand also extends its influence to younger audiences (20–25) and older women (35–40), creating a broad yet focused market. The brand’s design philosophy blends classic elegance with contemporary trends, offering a versatile collection that includes romantic, nostalgic, minimalist, and trendy styles. Monie’s aesthetic resonates with urban women who appreciate both charm and simplicity, making it a go-to choice for those who want to look and feel their best.
The product range includes dresses, coats, blazers, skirts, jeans, pants, cardigans, accessories, bags, and more. Each piece is crafted to reflect the brand’s signature style—fashion-forward, feminine, and effortlessly chic.
For franchisees, Monie offers a clear and structured joining policy. The shop must be at least 20 square meters and follow the brand’s unified visual identity, with free design support from the company. All promotional materials, including logos, posters, banners, and displays, are provided at cost price.
In terms of financials, the initial margin for a single store is 5,000 yuan, with a first-time order of 20,000 yuan and a minimum of 30,000 yuan during winter. For city-level agents, the initial deposit is 20,000 yuan, with a first distribution of 50,000 yuan and a quarterly target of over 20,000 yuan. Provincial agents are required to pay a 500,000 yuan deposit, with an initial distribution of 100,000 yuan and a quarterly target of 40,000 yuan.
Product pricing is set to appeal to smaller cities, with winter items ranging from 300 to 800 yuan and summer dresses priced around 270 yuan, never exceeding 300 yuan. The brand avoids high-end pricing strategies, ensuring affordability without compromising on quality or style.
Return policy allows for a 20% exchange rate for the first order and replenishment, with a 30-day cycle (excluding shipping time). Afterward, no exchange rate applies, as the brand focuses on quality and consistency. Orders are typically made based on customer demand, and stores are expected to follow the company’s distribution guidelines.
Payment terms are flexible, with factory visits encouraged. New collections are released weekly, with each model produced in limited quantities, usually around 10 pieces per style.
Initial investment includes a 5,000 yuan deposit, with a first distribution of 20,000 yuan in summer and 30,000 yuan in winter. Decoration and shelving costs vary by location: approximately 250–450 yuan per square meter for shopping centers and 350–600 yuan per square meter for street shops. Distribution costs depend on the size of the store, ranging from 180 yuan for 30 square meters up to 260 yuan for 80 square meters, depending on local conditions.
Monie is more than a brand—it's a lifestyle, a statement, and a celebration of every woman’s unique beauty.
Boat And Inflatable Materials,Pvc Inflatable Boat Fabric,Inflatable Boat Fabric,Inflatable Boat Materials
Livite(wuxi) High Polymer Material Co., Ltd , https://www.livitehp.com