Founded in 1992, Shanghai Haifufu Garments Co., Ltd. has grown into a professional enterprise that integrates design, production, and sales of men's and women's apparel and accessory products. With over a decade of initial accumulation and capital integration, the company has now reached a large-scale and high-grade operation. As a joint-stock limited company, it is well-equipped with state-of-the-art facilities, including an advanced CAD design system, German-made Duke Pu sewing lines, Italian MACPI ironing systems, as well as U.S. Lee, German Pak Fook, Japanese heavy machines, and Brother sewing equipment. The company produces over one million sets of suits, professional uniforms, and other clothing series annually.
In 1998, the company established a product research and development center in Milan, Italy, which helped to build a comprehensive management system covering production, design, material sourcing, and garment integration. This strategic move significantly enhanced its global competitiveness and brand image.
For franchise partners, the company sets specific requirements. First, the store area should be more than 80 square meters in major cities, 100 square meters or more in medium and small cities, and at least 40 square meters in shopping malls. The franchise contract lasts for three years, and the authorization is limited to urban areas only. Franchisees must follow national retail pricing and are not allowed to engage in wholesale activities.
To support new partners, the company waives the initial fee but requires a deposit: 30,000 RMB for capital cities and municipalities, 20,000 RMB for prefecture-level cities, and 10,000 RMB for county-level cities. The deposit will be returned upon contract expiration.
Additionally, all store decorations must strictly adhere to the company’s unified design and construction guidelines. The company also provides standardized container and lintel fonts for consistent branding across all locations. These measures ensure a cohesive and professional brand presence, enhancing customer experience and loyalty.
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