Free Point. Fashion free point is China's well-known fast-fashion clothing brand, brand development strategy to fast fashion and affordable business model to develop the market, with wild fashion, casual fashion apparel product advantages, as well as mature operation of store operations system, Dedicated to leading the fashion trend pioneer, to create China's most dynamic fast fashion women's brand!
In 2015, Free Point, a fashion free spot, achieved fruitful results in market expansion and terminal performance with great success. China Beauty Network Fortunate in the annual interview, interviewed Free Point. Fashionable Freestyle brand founder Miss Jiang Shaoqing, interview details:
Editor: Hello, ginger! Free Point. As a famous fashion brand in China, the influence and competitiveness of the brand have become more and more significant, providing us with a comprehensive understanding of Free Point.
Jiang Shaoqing: ok! Free Point is a fashion brand located in fast-fashion lifestyle women's clothing brand, consumer groups to 25-35 young women as the main fashion, providing them with business travel, entertainment and other omnidirectional lifestyle needs of the dress scene, trying to highlight Different styles of women in different occasions, showing the contemporary style of women with different styles of multi-faceted fashion charm.
Free Point. Fashion Point of freedom to "change my life's freedom," the brand advocates, is committed to building structure and resonate with consumers willingness Petty, romantic and intellectual attitude to life, intellectual fashion or a slightly romantic style of the brand trend , Combined with capturing the unique design of the essence of international fashion trends, to create a lasting fashion surprise for consumers.
Editor: Since Free Point. Fashionable Freestyle brand since its inception, the more known, but also has been sought after by consumers in the market and favor. 2015 is called Free Point. Fashionable Freepoint brand the first year, FreePoint Fashionable Freepoint in the past in 2015 to get those achievements?
Jiang Shaoqing: Yes, 2015 is indeed Free Point.
First of all, in the market terminal sales performance, Free Point fashion freedom made a breakthrough point. The brand's market sales network extends to a wider area of ​​the country as the shop expands, and its market share is obviously improved. In 2015, Free Point, a stylish, free-to-end terminal business, was very successful in 2015 due to the brand's highly competitive apparel products and proven store operating system and end-user expertise.
Secondly, in the market expansion, Free Point is also enjoying a great deal of fashion freedom. In the meantime, as the shops in existing markets continue to evolve, we have successively developed regions with a good market share in Northwest China, Southwest China, Central China and East China. Store revenue brand in the bag. In the mature market strategy to the floor brand, South China is the most important, more than 50 new stores competing appearance, maintaining a strong brand competitiveness in the market.
Furthermore, the brand image from the store upgrade, improve the operation of the store system, as well as more professional terminal sales staff to upgrade the brand image of all-round, but also to "free life, changeable I" brand advocated in the Free Point Free fashion culture carrier, so that consumers have a strong resonance with the attitude of the brand life.
Editor: Free Point. Fashionable FIT 2015 performed well. Looking forward to 2016, what brand plans will it have?
Jiang Shaoqing: With many years of experience in terminal operation and management of apparel chain stores and a well-established product supply system at the company headquarters, Free Point Fashion Freepoint has now formed a set of terminal operation and management modes that can be rapidly copied. In 2016, Free Point. Fashion Freepoint will focus on the development of more markets and plans to seize the women's market with the goal of 50-100 new stores. Currently Free Point. Fashionable free sales outlets throughout the country, mainly to sales outlets and franchisees, with up to nearly 1 million VIP base consumer groups; with the growing affiliate system, the number of stores and brand loyalty Clients are steadily growing.
In 2016, Free Point Fashion Freepoint will make all-round upgrades in brand image, product development and sales management to further develop the national market in all aspects. The company will make full use of product advantages, business advantages, management advantages in the apparel industry intensive, good governance, excellence, continue to update more and better more products to consumers.
Editor: Free Point. Fashion point of freedom as a starting point, how do you think of the current garment industry ginger, but also for the future of the industry what kind of look forward to?
Jiang Shaoqing: basic necessities of life, with "clothing" as the first, the apparel industry has always been China's traditional industries, in the current overall economic sluggish and the apparel industry hardships, we are also subject to the trend of Internet electricity supplier continues to impact the garment industry Rejuvenation, practitioners need to work together hardships, followed by changes in the trend to change thinking, a total of the prosperity of the new moon industry.
From Free Point. Fashion Freepoint itself, we are fast-fashion women's brand, and fast fashion has become the fashion industry has become the fashion trend, and gradually evolved into popular sought after by the people. From the international big names ZARA, UNIQLO, H & M in this market, the success of the performance can be asserted that the fast-fashion fashion apparel industry is increasingly fierce step by step to us, Free Point. Fashion free point has taken the initiative in the industry, will create China fast fashion brand outstanding performance!
Editor: Thank you very much Ginger always accept our annual visit to China Beauty Network, we wish Free Point. Fashion freedom in 2016 and in the future to achieve better results, thank you!
Nantong Otter Textile , https://www.ottertextile.com