[China Glass Network] In 2012, the battle for e-commerce will be further aggravated. In the increasingly fierce competition, most companies will understand the dangers in times of safety. In order to survive in the fierce competition, many enterprises Will continue to improve the team's combat effectiveness, such as arranging employees to participate in e-commerce training, in addition to constantly improving their own capabilities, companies must also grasp the current common phenomenon of e-commerce competition, then what are the more common competition phenomenon of e-commerce? :
1, contention users
Users are a more powerful resource for any e-commerce portal. Whoever owns the user is the winner. In order to get more users, many e-commerce companies will compete for users through various methods. Points are sent, and some even send coupons, cash rolls, new user spree and more.
2, grab traffic
From the e-commerce training, it is understood that the traffic is equivalent to the traffic of the website. With the traffic, the e-commerce platform will have the possibility of making a business. The larger the traffic, the greater the transaction volume, so the battle for e-commerce In the middle, grab traffic is indispensable, and the method of grabbing traffic is obvious. There are keyword bidding. Many malls will not hesitate to do keyword bidding in order to steal traffic, and monopolize some important keywords in e-commerce. When searching on search engines, it's easier to get to their website. Of course, this method requires a lot of bidding costs.
3. Advertising bombing
In order to compete for the market, advertising is indispensable. In recent years, the advertising campaign of callers has been extremely aggressive. Now, online advertising can be seen everywhere on the Internet, and even spread to TV and outdoor advertising. More business will use online advertising, but now online advertising seems to be unable to meet their demand for the market, advertising in television and outdoor media has become the norm of e-commerce competition.
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