Environmental issues have become a global hot issue, adhere to the concept of environmental protection, green fashion lifestyle advocacy has gradually become the consensus. In order to actively practice this concept, the evening of March 31, 2012, Macassini men once again participated in WWF (World Wide Fund for Nature) launched the "Earth Hour" light out activities, as a pioneer in fashion and environmental protection on the Great Wall at Badaling And Mengniu, Vanke, Haier once again witnessed the history of the largest environmental action "Earth Hour" is coming! The theme of "Earth Hour" 2012 is "Everyone has an environmentalist" in his "2012 Earth Hour" campaign. It advocates that people should turn their hidden environmental awareness into direct and effective actions to inspire people's spiritual motivation. This and Macassini Men's "fashion" and "green" core values ​​complement each other. In 2012, two consecutive years, Cassini Men became sponsor of WWF's Earth Hour event apparel business. This reporter learned that, since its inception Mackinass men's brand, has been the pursuit of sustainable and healthy development of the fashionable lifestyle, adhere to advocate elegant, personalized, environmentally friendly attitude to life and low carbon and environmental elements into the product design . For the green fashion, Macassini men have held many large-scale activities. For example, in 2009 launched the environmental "chopsticks" action nationwide large-scale activities to refuse one-time chopsticks as an opportunity to actively promote the terminal environmental protection; Subsequently, Macassini men launched "1000000 environmental attitude" large grass-roots environmental action nationwide , Advocating "public environmental protection," the micro-public welfare behavior, hope that through this platform to promote the development of China's grass-roots public welfare undertakings, so that more people can identify environmentally-friendly fashion culture. On the night of the event, Ding Geng, executive director of Macaccini men's solemn promise at the launching ceremony: In the coming year, Macasini men's devotion to the use of natural cotton and linen fabrics will reach over 60% of the total goods, 80% Trousers No heavy washing, accessories accessories (paper) 100% Environmentally friendly - Supports Earth Hour with pure action. This is not just an environmental commitment, but an idea, a life attitude and a healthy living environment are the basis for the survival and development of mankind. Mancashini men take practical actions to fulfill the social responsibility they must shoulder as a brand . "Nowadays, green health has become a fashion concept. The environmental protection promoted by Macassini is not a label. It is not a fashion, but a responsibility to start with me." Ding Geng said that environmental protection is the symbol of the Macassini brand forever, and is an element integrated into the blood of the entire enterprise. Unlike other environmental advocates, "environmental protection is not a trivial matter and as long as everyone participates, it will become a major event. "Ding Geng is going to deepen the concept of environmental protection into the brand culture and brand awareness of Macassini, so that small environmental protection has become a big fashion.
Embroidery is one of the national intangible cultural traditions, has a long history and heritage of thousands of years of technical experience. The cultural and art value of embroidery art collections far exceeds the market value of today. With the increasingly commercialization of Embroidery Artwork in recent years and the shortage in the market, embroidery, especially hand embroidery, has highlighted its collection value and triggered a frenzy of investment in the collection market and first to buy.
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