The longest grass in China in 2017 is these bags

Picture Source: mingweekly

Seeing that the year-end awards are coming, you can think of a package that you can finally get started with. For Chinese high-income women with an annual income of more than 480,000 yuan, what package will they most want to buy in 2017? Recently, RBC Capital Markets, a market analysis agency under the Royal Bank of Canada, issued a report listing the list of senior Chinese women surveyed for high-income women.

There are 28 brands in the overall rankings, including the most common high-end fashion brands. Gucci, who has made the limelight because of its successful transformation, is not surprisingly ranked first, and up to half of the women surveyed said that they would like to buy a Gucci bag in the coming year. Although the report did not mention which Gucci bag is the most popular, the presumably hot Bacchus bag and the strapped Sylvie bag are on the list of candidates.

The second and third places were Chanel, Prada and Louis Vuitton. Among them, 49% of the surveyed women said that they would need to collect Chanel in the next 12 months, while Prada and Louis Vuitton both had 46%. Followed.

In April of this year, Prada released its 2015 financial report. Its performance was not so good - sales fell by 8%, while profits dropped by 27%, making it the worst performance in the past five years. Some analysis suggests that sales accounted for 68% of Prada's revenues are unsatisfactory, which is one of the reasons for the performance being muddy. Bags have always been cash cows for luxury brands, and Muiccia Prada has been convinced for many years that it is right to bet on this product line. However, the reality is that Prada has been out for a long time after the so-called “killer bag” Saffiano debuted in 2012. A it bag.

However, the Cahier series bags appearing in the 2016 Autumn/Winter collection have a lot of hope for inheriting the clothes, rich color matching, and special thick shoulder strap design.

However, any explosive package can not be separated from violent advertising aids, there are still a few cases of relying on word of mouth counterattack. Salvatore Ferragamo and Loewe, who are at the bottom of the RBC Capital Markets ranking list, are examples – because the brand’s exposure in China is not as prominent as other competitors, only less than 5% of the women surveyed said they would like to buy the two in the coming year. a brand package.

The RBC Capital Markets survey is aimed at “high-income Chinese women” but the results also show that these women are not inclined to buy too expensive packages, and between 125,000 and 20,000 are the most popular bag spending segments. range. As Christmas and New Year discounts have opened, perhaps you can get cheap?