The groom Chinour Men to create internationally renowned centuries national brand

The groom Sinuor Group was founded in 1993, nearly 20 years, the rapid development and expansion, from a workshop-style factory developed into a total assets of 2.5 billion yuan, 12,600 employees, clothing and furniture manufacturing as the main business, real estate development, International trade as one of the large enterprises, is the largest men's formal wear production base in China 2010-2011 ranked the competitiveness of the top 500 textile and garment enterprises in the 11th, China's top 10 garment industry second place. Decisive and seize the opportunity to do a solid marketing development is the scientific concept of development the first important meaning. Chinol Group always uphold the development of the groom, good at seizing every opportunity for development, to achieve sustainable development. At the beginning of the founding of the Group, the high-end suits in northern China have not yet become completely popular. Companies seize the favorable opportunity to actively introduce their own brand products, quickly opened the market in Jiangbei region to establish a huge sales network. In 2011, the construction of Shandong Peninsula Blue Economic Zone officially rose to a national strategy. "Shandong Textile Industry" Twelfth Five-Year "Development Plan" proposed to develop and expand the blue peninsula in Shandong Blue Economic Zone to the groom Chinour as the center of men's production base, improve men's well-known at home and abroad. Taking advantage of the advantages of the main economic zone in Shandong Peninsula, the Company seized this opportunity to base itself on the domestic market and conduct brand promotion through various media such as plane, outdoor, television and internet, and strengthen exchanges and cooperation with foreign customers , Focus on the company into a well-known international brands of large enterprises to achieve higher and faster development. In 2012, Chinour was identified by Shandong Provincial Department of Commerce as "an internationally renowned brand focused on cultivating and developing in Shandong Province." While taking the initiative to seize the opportunity to achieve rapid development, the company implemented a sound marketing strategy and did not blindly expand its marketing channels. Chinour first of all penetrating, radial expansion, build a Shandong, Hebei, Henan, Shanxi, Jiangsu, Shaanxi six provinces as the core of the first market circle, in most of the six provinces and autonomous regions above the county level above the city's main business center Are equipped with Chinour men's sales network. Subsequently, the Company established the second market circle in Ningxia, Gansu, Xinjiang, Tibet, Anhui, Hubei, Inner Mongolia and the three northeastern provinces with the first market circle as the center and formed a marketing network with a large area, a large density and a strong depth. Nurture Endogenous Focus on Creating a Brand To achieve scientific development, enterprises must handle the immediate interests and the long-term interests of the relationship. To this end, the groom Sinuor Group on the one hand focused on improving the brand, quality, taste, focus on the depth development of the domestic market, while constantly strengthening international exchanges and cooperation, committed to creating an internationally renowned brand for centuries. At the beginning of the establishment of the company, the tide of global economic integration was in the ascendant. The company either made the cheap OEM factory in the global industrial chain with less investment and quick returns; or developed its own brand, but with more initial investment and more pressure. The policy makers of Chinour, the groom, plan the corporate blueprint with a vision of development and choose to go their own brands. To this end, the Group has set a business philosophy of "high starting point and high-level positioning". Since then, all the decisions have been based on "double high" positioning and calibration so as to ensure the Group's operation of "high quality, refined manufacturing and great development" pattern. Today, the Group already has 3 "China Famous Brand" and 4 "China Famous Brand". In recent years, clothing brand competition intensified day by day, between the serious homogeneity of the brand. How to stand out from many brands is another important issue facing the group of policymakers. In the long-term interests of the Group, not in a hurry to expand the marketing network, but focus on promoting endogenous growth. First, focus on product quality improvement. In 1995, the company set a goal of "zero defect in quality" and started total quality management. In 1998, the company established and perfected a complete set of quality inspection system, and the process of suit production passed the inspection of 360 procedures. The company passed the certification of ISO9001, ISO14001 and OHSAS18001 successively. Second, to meet the needs of consumers with innovative products and services. Company and the world-renowned fashion designer, fabric manufacturer cooperation in the design and environmental version of high-grade fabric breakthrough. At the same time launched the lifelong free dry cleaning, tailor-made, trade-in, three-piece (a suit jacket, two pants) and other innovative service initiatives to establish the suit industry's largest dry cleaning service center. This increase their cost, to the benefit of consumers in general practice, reflects the integrity of the vast number of consumers and the company's long-term interests of the attention, and "benevolence" together constitute the groom's Chinol brand of core culture, won the majority Consumer trust and support. Third, speed up the terminal upgrade. Since 2010, the company has accelerated the pace of direct store construction, renovation of the original store renovation, brand image and quality has been improved. The 21st century is the century for deepening economic globalization. In keeping with the world trend, the Group launched the SINOER brand, a more international style. SINO, in Greek, refers to China and launches the Chinour brand to demonstrate its ambition to build a national brand and internationally renowned brand. In addition to hiring apparel designers and image advocates from abroad, the Group also enhances its international presence by participating in various activities. The Group won the right to dress for the "2010 World Cup" England national football team and sponsored the "Direct Rotterdam" 2011 World Table Tennis Championships China Table Tennis Team Selection Contest. At the same time, the Group also strengthened cooperation with high-end customers in Europe, the United States, Japan and South Korea and became one of Martha's largest apparel suppliers in the United Kingdom, making continuous efforts to build an internationally renowned brand for centuries.

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