"Down in the snow in the domestic market share of the industry for 12 consecutive years, becoming the apparel industry's most growth of the brand," leading sales, consumer reputation has laid the snow down jacket industry leader position. In 2012, CEFC promoted the strategy of brand promotion in an all-round way and integrated all kinds of fashion elements into every link of fashion, shop and advertisement to bring consumers high quality clothing and innovative ideas and to create a brand of "free and cool" Image. While focusing on the appearance of apparel in the snow, the quality and market management strategy are fully upgraded. At the same time, it is constantly creating value for the community and integrating "good deeds" into the spirit of the enterprise. In the winter, the company launched "Charity Down" public welfare activities, The first chapter. Brand new upgrade to create a feast of fashion this winter In the highly competitive down jacket brand market, as the domestic apparel industry giant Bosideng's classic brand - snow flying, since listing, continue to enrich the brand connotation, insight into the market, intensive and establish a good brand image and The core competitiveness of the "passion, vitality, striving for the first" brand spirit passed to the vast number of consumers, lively fashion stage. Now, snow fly deep dig mining brand inherent strength, a clear positioning of the snow flying brand future strategic plan for the development of "free, cool and cool" brand personality into the fresh blood and connotation. To gradually achieve the four seasons of the product to the terminal four-step forward as the goal, to promote a comprehensive upgrade of the snow flying brand. In the clothing design, the snow flew down the conservative and outdated creative bottlenecks in the down market, boldly integrating the current trendy elements, drawing on cutting-edge fashion design ideas, changing the bloated autumn and winter clothes and bringing the lightweight and stylish urban casual style to consumers. Jumping colorful colors, dynamic design, flying in the snow this winter will shine, lay the foundation for the full upgrade of its brand. Reporters learned from the mall, "light, thin, fashion," the main product flying in the snow fly "feather down series" to break the traditional production of sewing down jacket, simple and stylish style, the most popular bright color candy and 20D super Thin new fabric, with a mini storage bag, easy to carry and so on, so that consumers fly to the latest fashion concept to be affirmed, costumes are also sought after by the vast number of consumers. The newly upgraded snow flying brand advocates a free, dynamic, cool fashion concept. At the same time, Feng Shaofeng joined, blooming snow fly passion, avant-garde, fashion's unique charm. Products from the functional needs of the brand temperament to move closer, with free, trendy cool, dynamic fashion, self-confidence and vitality of the brand to create a winter fashion feast. Practicing Corporate Citizenship Focusing on "Charity and Down" Public Welfare "A great company that not only provides its customers with quality products and services, but also makes every effort to make the world a better place." While flying in the midst of promoting the brand's full escalation, Actively implement corporate social responsibility. Combining brand features with public welfare, we actively devote ourselves to social philanthropy, give back to the society, give thanks to the society, contribute to the society, undertake the responsibility and obligation to the society, and fully sounded the charity horn of "let love and fashion be with you." Snow fly large-scale network of public welfare activities, "love down", since the launch of activities to the present, by the community's caring people's positive response and support. The campaign solicited the donation list mainly through the Weibo platform. In late 2012, we sent warm snow-flying jackets to poor children in remote areas and added to the children's dreams. The purpose of charity public interest is to strive to aggregate the love of all parties, collective action to support public welfare. Therefore, the snow fly through the network and the audience to interact actively, providing a donated green channel - "light" Flash online interactive activities. As the first bridge of this love transmission, "Light Up" can donate 1 gram of down to children in poor mountainous areas as long as they participate in the activity. Let us fly together with the snow to pass this love, to contribute to their good future for their children.
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Tomax Garments Factory , https://www.tomaxgarments.com