Sustainability is the largest capital of the wool industry

From May 9th to 11th, the 80th General Assembly of the International Wool Textile Organization (IWTO), co-organized by the China Wool Textile Association, was held in Hangzhou, Zhejiang. At the meeting, wool textile industry experts and scholars from various countries discussed the theme of "Wool Support Sustainable Development". The sustainability of the wool consumer market, high wool prices, and the protection of the environment and animals have become the vocabulary of the frequency of this conference.

Wool has become a global common brand At this conference, Roberto Cardellino, general manager of animal products consulting company from Uruguay Delta, believes that people should understand the wool industry from the aspects of wool's reproducibility and wool's impact on the external environment. Sustainable development. Sustainable development is a process, and the implementation of this process takes some practical actions to achieve. For example, the manual "Wool - Creating a Healthier and Safer Environment" produced by IWTO in 2008 is practical for consumers. He believes that the most important thing in the sustainable development of wool is not how to explain it, but how to do it, and talking too much will make us lose its way. The industry should focus on the needs and perceptions of consumers. Consumers' attention to the green environment should be the focus of the industry. Countries should transcend their own interests and see more from what they can do to promote the development of wool fibers, pay attention to the reactions of consumers, and implement the development of wool fibers into consumption.

In today's highly competitive society, consumers are not only concerned with the eco-environment of products, they are also very concerned about the social responsibilities of companies and industries, and the importance of sustainable development has been continuously strengthened. Wool is a natural, renewable, and degradable fiber, and its sustainability will be the largest capital. However, we also have to admit that the contemporary wool and wool textile industry is indeed facing a series of serious challenges. In the wool industry, a large number of ingredients relying on “living on the heavens” and a large number of traditional coarse production components in the wool textile industry are, relative to the production of modern large-scale industrial products armed with high-tech, the opportunity cost is increasing, and the marginal benefit is gradually declining. The comparative advantages of the industrial labor are constantly weakened. The growth rate of the value of wool is lower than the growth rate of meat prices. This traditional industry has seen a contraction of contraction under the squeeze of the virtual economy. In the past 20 years, the number of sheep in the world has fallen by 11.5%, and raw wool production has dropped by 42.4%. The lack of investment in scientific research and development of wool and wool textile industries and the lagging behind in industrial technological transformation have made it difficult to unearth the potential value of many potential human-friendly and environmentally-friendly products in the wool and wool textile industry. At the same time, with the support of high-tech, chemical fibers have seen continuous breakthroughs in simulation performance and labor productivity. The marginal cost of differentiated chemical fibers has continuously declined, and the cost-effectiveness has increased.

In the context of economic globalization, wool has become a unified brand. The sustainable development of the wool industry should actively expand the market in addition to the consumer response. Such as the development of the maternal and child market, the use of wool elasticity, moisture absorption, good warmth, soft gloss and other characteristics of the production of maternal and child products, so that consumers understand the characteristics of wool. In addition, government support is also an important factor in the sustainable development of the wool industry. The government's policy measures, government actions, and more government involvement will better help the industry respond to market competition.

Let the wool price reflect its value Geoff Kingwell, the South African wool bureau, believes that the sustainable development of wool is a comprehensive and extensive topic, and social, economic, and environmental aspects cannot be ignored. For the current market, how to make wool prices reflect the value of wool is an important issue.

In recent years, wool prices have been on the rise as a result of the reduction in the wool market. Although there have been fluctuations during the period, the overall price has been on an upward trend. In the face of this situation, participating experts believe that the development of this situation is the inevitable result of market demand and conforms to the global trend of rising prices. Most foreign participants believe that this trend should continue and wool prices should even continue to rise. However, facing this situation, Chen Lifen, chairman of Jiangsu Sunshine Group, expressed concern. She believes that wool is a very good product. In the past, the price of wool was low and it deviated from the value of wool. The price should be increased. However, in the recent six months, the price of wool has risen too fast and it has exceeded the range that the market can afford. Increasing wool prices should take into account the production costs of wool spinning companies. Whether there is a price bubble in the rise of wool prices is worth discussing. To maintain such a price level, wool producers should consider defining wool products as more upscale products and focus on improving the image of wool fibers.

Regarding the issue of rising wool prices, Peng Yanli, president of the China Wool Textile Industry Association, believes that in the past six months, the price of wool has indeed risen too fast. However, relative to price increases, price fluctuations are even bigger enemies facing companies. If only the price of pure wool rises, the products produced by wool spinning companies can be digested in the market by increasing the price of the product. However, if prices continue to fluctuate, companies are very passive. At the same time, if wool products are defined as high-end products, this will make the product market too narrow. After all, demand in the high-end market is smaller than that in the mass market. Although the added value of products is high, there are few consumers. If only wool is defined as high-end products and wool becomes a kind of aristocratic fiber, then it will have less influence on the public, which in turn will not be conducive to the promotion of the wool market.

China is a major exporter of wool products. Most of the wool produced each year is exported to Europe, America, Japan, and other countries and regions. The amount of domestic sales is relatively small. Coupled with the problem of dressing habits of the Chinese people, the demand for suits and formal wear is relatively small, and wool products are not required. Especially young people nowadays are more eager to seek comfort and fashion. As a result, the demand for suits is even more limited. Although wool is also a raw material for making casual wear, the rising price of wool will inevitably lead retailers to increase retail prices. In the situation where the demand is relatively low, and then raise the price of the product, whether the market accepts or not becomes an unpredictable problem. At the same time, the current international situation is turbulent, the war in the Middle East continues, and Japan has experienced earthquakes and nuclear radiation. The loss of personnel in the textile industry has spread to the world. This situation will inevitably affect the development of the wool market. As a result, the rising price of wool is a huge challenge to consumers' needs and the development of the industry. In order for wool to be truly sustainable, we should not only pursue the luxury, brand, and high price of wool, but should promote the characteristics of wool itself, and promote the naturalness and reproducibility of wool. The biodegradability makes it more acceptable and understandable at a reasonable price, while taking into account the high-end and mass market.

Concerned about the environment and animal protection When it comes to sustainable development, people will consciously associate it with the environment and animal protection. This is an increasingly important topic. At the current IWTO conference, this topic also became the focus of discussion among guests. In South Africa, the situation of sheep being hunted has intensified. The local sheep-raising households lose an average of 6,000 goats every day. The annual monetary loss is as high as US$2 billion. Wild animals such as wild dogs, lynx and black-backed jackals have become the culprit causing this situation. The culprit. Some experts believe that if the killing is still not controlled in the next 5 to 10 years, the sheep-raising industry will even disappear. At the same time, changes in the climate have also had an impact on wool products. A large amount of waste water and waste gas is discharged from factories and households. White pollution is increasingly serious, carbon dioxide emissions are increasing, temperature is increasing year by year, plant growth rate is decreasing, rainfall is decreasing, and grassland growth is seriously affected. These various factors are The number of sheep fell sharply and wool production was affected. Of course, wool workers should not be pessimistic about this, and should turn unfavorable factors into favorable ones. For example, to establish a closed breeding area, to carry out breeding and feeding of sheep in a certain range, in order to reduce the impact on the natural environment. At the same time, plant vegetation with strong drought-resistance in relatively dry areas or choose to breed cattle. From this point of view, challenges may also mean opportunities. The key is to see how to do it.

In this regard, Hong Kong Crystal Court Group can be described as walking in the forefront of sustainable development. They have embarked on a path of sustainable development in the four aspects of environment, society, quality and ecological products. They are adhering to the concept of "avoid, reduce, recycle, and abandon" to process products. In 2008, the group established a model factory in Zhongshan, Guangdong Province, and called it a green factory. All production and life activities of the factory follow the principles of energy saving, water saving and waste reduction. Energy-saving lamps are used for lighting, water curtain air conditioners are installed to save energy, and steam condensate water is recycled for secondary use. Employees' accommodation areas use solar energy and wind energy to provide water and electricity, and green roofs are installed on the top floors of factories and accommodation buildings. All of the company’s actions reflect its commitment to sustainable development and can be applied to support sustainable development in practice.

During the three-day IWTO annual meeting, the reporter’s deepest feeling is that more and more companies and representatives have realized the importance of the sustainable development of the wool industry and have pondered this issue, but in order to truly support it, Sustainable development should not only be thinking but should also be applied by experts and enterprises in practice so that we can truly develop a path to sustainable development of wool.

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